Job Description

Banke International Properties

Free placement

Marketing manager

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Job id: 247414

17 Oct 2018

Job Location

Dubai, United Arab Emirates

Experience

3 to 4 years

Qualification Level

Graduate; Post Graduate

Job Function

Marketing / MR

Skillset

ATL,BL Activties, Real Estate Exposure

Jobseeker Nationality

Jobseekers from any GCC country

Marketing Manager, your primary responsibilities include:


• Website Management and Content, update the website regularly as well as modify it to keep abreast with competition and new projects
• Draft Press Releases, represent the company to media outlets
• Develop and implement various brand strategies & oversee implementation of integrated marketing strategy including innovative campaigns and digital marketing
• Manage, coordinate and motivate company sales and marketing functions to achieve required sales targets
• Help to implement processes, procedures and tools to maximize the productivity and performance of the support team
• Help to Plan, develop and execute sales & marketing strategies to generate leads.
• Supervise the planning and development of company marketing and communications materials
• Help to Establish and maintain appropriate budgets for sales and marketing campaigns and initiatives
• Constant training to sales and support staff
• Analyze and evaluate the effectiveness of sales methods, costs, and results
• Plan and execute event, exhibitions and roadshows
• Maintain social media presence at property level and at a corporate level
• Knowledge of SEO, SEM, Google AdWords and social media campaigns
• Creation of strategic, compelling copy for a wide range of communications
• Work with freelance copywriters, graphic designers and agencies on a variety of projects
Lead Management & Marketing Innovation
• A Marketing Manager is expected to be an innovator on every project. This role provides an opportunity to develop original concepts, approaches, and solutions to set each development apart from the competition and position our internal and external clients for success.
• Facilitate agency selection and oversee creative direction to deliver brand and marketing strategies and materials that meet expectations of all Partner with operations teams to analyze local market trends and make strategic marketing recommendations
• Conduct regular site visits, attend owner meetings and participate on regular calls for assigned portfolio
• Continually enhance deliverables by using consumer insights and trends to exceed expectations of our customer
• Project manage branding initiatives including but not limited to: property websites, collateral, signage, promo items, digital ads, etc.
Marketing Implementation
• Successfully market the launch of new properties by developing and executing strategic marketing plans for the launch of new properties.
• Establish and manage relationships with creative partners
• Analyze available data and using findings to drive marketing plan optimization
• Advise on and execute media plans, digital media campaigns (email, SEO, PPC, social, etc.)
• Provide direction on website design and user experience
• Develop and execute opening strategy
• Develop and implement signage plan
Project & Budget Management
• Exhibit excellent project management, problem-solving and decision-making skills while leading cross-functional collaboration across the organization and with clients and partners. This is a fast-paced role that requires ability to manage many projects simultaneously.
• Communicate branding and marketing initiatives and ROI to clients throughout entire brand development process
• In conjunction with the respective Property Manager and Regional Manager, develop an annual marketing budget for each property in the assigned portfolio
• Ensure adherence to deadlines and budgets
What You Bring to Us:
Minimum of 4 years of marketing experience
• Previous agency experience with a working understanding of email marketing, direct mail, and buzz marketing a plus
• Proven success in crafting and implementing innovative ideas and concepts
• Previous marketing experience in the multifamily real estate industry preferred
• Expertise in launching marketing plans and advertising campaigns
• Expertise in managing marketing planning and activation from start to finish
• Proven success in managing multiple projects with tight deadlines
• Adobe Photoshop and InDesign experience preferred






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