As Director of Marketing & Communications, we rely on you to:
Drive innovative marketing and communication strategies, with a strong focus on demand generation, brand experience and PR initiatives which will improve key financial and customer metrics for the hotels and their F&B venues
Develop content led communication plan and integrate across key channels to communicate hotel positioning and brand pillars to target audience
Drive brand activation and ensure the brand experience comes alive through the hotel's messaging and guest experience
Create integrated tactical & segmental campaign plan focusing on demand generation and high impact activities with proven ROI across all key segments
Act as guardian and custodian for all internal and external communications
Oversee hotel social media and develop content strategy to raise awareness of the brand and increase the engagement level
Collaborate with Hotel Executive team to develop, implement and nurture the hotel's ESG activities as per the corporate guidelines
Identify partnership opportunities and develop co-partnership events/promotions to enhance hotel and brand awareness
Develop overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities
Oversee execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized
Cultivate partnership and active participation in demand generation strategy development (SMR)
Reconcile marketing plan monthly with accruals, forecast in conjunction with Director of Finance
Lead repositioning efforts in partnership with Brand Team, VP Operations & GM for Shangri-La Dubai Hotel and hotel executive team
Serve as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice.
Leads the strategic pull-though of continent and brand promotions and campaigns
Partner with Revenue Management to develop and execute promotional strategy efforts
Support group lead generation efforts
Run reviews, analyses and clearly articulates to
stakeholder’s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly
We are looking for someone who:
Preferably has relevant experience from an International 5* Hotel Group
Is always kept up to date with latest industry trends and market practices
Is effective team player with good interpersonal skills who can collaborate
Is detailed-minded, result oriented and can multi-task
Manages direct reports and monitors overarching marketing performance
Completes other reasonable duties as requested by leadership
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