Key Accountabilities:
Strategic Sales & Business Development:
Develop and execute a robust sales and distribution strategy tailored to the Omani telecom market, encompassing consumer, enterprise (B2B), and digital segments, aligned with the company's long-term vision.
Identify and capitalize on growth opportunities in mobile broadband, fiber-to-the-home (FTTH), 5G services, IoT solutions, ICT services, and emerging digital products.
Analyze market trends, competitor activities, and regulatory changes in Oman to inform strategic adjustments and maintain a competitive edge.
Set ambitious but achievable sales targets for subscriber acquisition, ARPU, data usage, and value-added service (VAS) adoption across all segments.
Collaborate closely with Product Development, Marketing, Network Operations, and IT teams to ensure seamless product launches and service delivery.
Lead the strategic planning for new regional expansions or penetration into underserved areas within Oman.
Revenue & Subscriber / Market Growth:
Drive aggressive growth in subscriber base (prepaid, postpaid, fixed line, broadband) and achieve market share leadership.
Increase ARPU by promoting higher-value plans, data bundles, and VAS adoption.
Develop and implement targeted sales campaigns, promotions, and loyalty programs to drive acquisition and reduce churn.
Secure key enterprise accounts and government contracts for ICT solutions, M2M, and dedicated connectivity.
Optimize sales funnels to maximize conversion rates from lead generation to activation.
Multi-Channel Distribution & Ecosystem Management
Oversee and optimize a diverse distribution ecosystem including:
Retail: Company-owned stores, franchisee outlets.
Indirect Channels: Dealer networks, independent resellers, distributors, key retailers (e.g., hypermarkets, electronics stores).
Digital Channels: E-commerce platforms, mobile apps, online marketplaces, social media sales.
Direct Sales: Corporate sales teams, telesales, field sales.
Develop and manage robust partner programs, ensuring strong relationships, performance, and compliance with company policies.
Identify and onboard new channel partners and explore innovative distribution models relevant to the Omani market.
Ensure consistent branding, customer experience, and service quality across all distribution touchpoints.
Sales Team Leadership & Capability Building:
Build, mentor, and lead a high-performing sales and distribution organization, fostering a culture of agility, resilience, and customer-centricity.
Implement advanced sales methodologies and continuous training programs for sales teams and channel partners.
Establish clear performance metrics, conduct regular performance reviews, and provide constructive coaching to drive individual and team achievement.
Attract, recruit, and retain top sales talent with expertise in telecom products and the local market dynamics of Oman.
Foster an environment that embraces innovation, data-driven decision-making, and cross-functional collaboration.
Sales Operations, Analytics & Digital Transformation:
Implement cutting-edge sales technology solutions, including advanced CRM, sales automation, and lead management systems.
Establish robust sales forecasting models, performance dashboards, and analytics capabilities to provide deep insights into sales trends, customer behavior, and market performance.
Drive the digital transformation of sales processes, leveraging AI for lead scoring, personalized offers, and automated customer engagement.
Ensure data integrity and compliance with data privacy regulations relevant to the telecom sector in Oman.
Manage sales incentive programs, commissions, and compensation plans to effectively motivate and reward performance.
Customer Experience & Churn Management:
Champion a customer-first approach across all sales and distribution activities, ensuring excellent pre-sales and post-sales experience.
Collaborate with Customer Service and Network Operations to proactively address customer issues and feedback, contributing to high satisfaction.
Develop and implement strategies to minimize churn across all segments by identifying at-risk customers and designing targeted retention campaigns.
Gather market intelligence and customer insights to inform product development, service enhancements, and competitive positioning.
Role Requirements:
Minimum 15+ years of progressive experience in sales and distribution leadership within the Telecommunications industry, with at least 8-10 years in a senior executive role (e.g., VP Sales, CCO, CSDO) at a major telecom operator.
Deep and demonstrable understanding of the Omani telecom market, its competitive landscape, regulatory environment and customer behavior.
Proven track record of consistently exceeding aggressive sales and subscriber growth targets in both consumer and enterprise segments.
Strong strategic thinking and hands-on operational execution skills in sales planning, forecasting, and performance management.
Demonstrated success in leading digital transformation initiatives within sales, leveraging technology (CRM, analytics, AI/ML) to enhance sales effectiveness and customer experience.
Experience in launching new telecom products/services (e.g., 5G, FTTH, IoT, cloud services) and driving their market adoption.
Exceptional leadership skills with a proven ability to build, mentor, and motivate large, high-performing sales teams across multiple functions and geographies.
Strong financial acumen with experience managing large sales budgets and driving ROLL
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