We are seeking a dynamic and strategic Marketing Manager to develop, implement, and oversee our marketing initiatives. The ideal candidate will be responsible for increasing brand awareness, driving customer engagement, and supporting sales growth through innovative marketing strategies.
Key Responsibilities:
Develop and execute comprehensive marketing plans and campaigns aligned with company goals.
Conduct market research to identify trends, customer needs, and competitive positioning.
Manage digital marketing activities including social media, email campaigns, SEO, and online advertising.
Coordinate with creative teams to produce marketing collateral, advertisements, and promotional materials.
Organize and participate in promotional events, trade shows, and product launches.
Monitor, analyze, and report on campaign performance metrics and ROI.
Collaborate with sales and product teams to ensure consistent messaging and branding.
Manage the marketing budget and ensure optimal allocation of resources.
Build and maintain relationships with media, vendors, and strategic partners.
Qualifications & Skills:
Bachelor's degree in Marketing, Business Administration, or related field. Master’s preferred.
Proven experience as a Marketing Manager or similar role.
Strong understanding of digital marketing tools and platforms.
Excellent communication, leadership, and project management skills.
Analytical mindset with data-driven decision-making ability.
Creativity and problem-solving skills.