Principal Accountabilities
Marketing Strategy & Business Objectives: Develop & lead comprehensive business strategy to achieve Value & Volume KPIs through a mix of strategic & tactical marketing activities.
Market Research: Implement market research & consumer study to identify customer needs, market trends, and competitive insights and develop necessary marketing strategies to overcome the challenges
Communications: Develop brand content & Overseeing the execution of marketing campaigns, from ideation to production and deployment across various channels (Digital, Social media, Print, Radio, OOH etc.)
Campaign Management: Initiate & execute campaigns to achieve quantified targets by leveraging marketing activities including Digital Media, Outdoor, Display Booths, Influencers & Point of Sales Material
Digital Marketing & Social Media: Oversee digital marketing strategies, including website management, SEO, SEM and social media campaigns & optimize content for customer engagement and conversions.
Budgeting & Reporting: Allocate & manage marketing budgets for each Business Unit to ensure resources are utilized to maximize impact. Report on performance & ROI of all campaigns & initiatives
Cross Functional Collaboration: To collaborate with Sales, Product Planning, Legal, CRM, Digital Products & all relevant stakeholderts to ensure harmonized campaigns and information flow.
Product Planning: Continously review vehicle allocation, portfolio mix & stocks to ensure optimal stock levels and initate marketing activities where required.
Agency Management: Lead & review all external agencies including Creative, Media Buying, Research, Presence Management agencies to ensure Scope of Work & KPI delivery
Leadership: Guide, mentor, and motivate the direct reports by creating a collaborative environment focused on continuous learning and development.
Required Qualifications
Bachelor Degree in a relevant field of study
Minimum 10 years of experience in Automotive
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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