Role: Digital Marketing- Lead Role
Location: Dubai, United Arab Emirates (On-site)
Job Type: Full-time | Night Shift (aligned with Los Angeles working hours)
We are a fast-growing Security Services company building a strong marketing operations hub in Dubai to support our U.S. market. We are seeking a senior-level Digital Marketing Lead with proven, measurable results in lead generation, SEO, paid advertising, and lifecycle marketing.
This role is built for professionals who own strategy, execute at a high level, and deliver ROI. This is not a training role and not suitable for junior marketers.
What You Will Own
Full ownership of digital marketing strategy and execution
Daily use of SEMrush for:
- Advanced keyword research
-Competitor analysis
- Technical SEO audits
- Rank tracking and performance reporting
Management and optimization of:
-Google Ads
-Meta (Facebook & Instagram) Ads
Email marketing strategy and execution (nurture sequences, campaigns, automation)
CRM management using HubSpot, including:
-Lead tracking and segmentation
-Automation workflows
-Pipeline and attribution setup
-Local SEO and Google Business Profile growth
-Conversion optimization across websites, funnels, and forms
-Budget management with a strong focus on ROI
Performance reporting with clear, actionable insights
You will have decision-making authority and operate with minimal micromanagement.
Required Experience (Non-Negotiable)
Candidates must meet all requirements:
5+ years of professional digital marketing experience
5+ years of hands-on SEMrush experience
Proven success in:
-SEO & Local SEO
-Paid advertising (Google & Meta)
-Email marketing & automation
-Lead generation for service-based businesses
Strong experience with HubSpot CRM, including workflows and reporting
Strong knowledge of:
-Google Analytics & conversion tracking
-Pixels, tags, and attribution
-Funnels, landing pages, and CRO
Ability to provide case studies or performance metrics
Experience in security guard services, government contracting, or services marketing is an advantage
Ability to work night shift aligned with U.S. (Los Angeles) operations
This is an on-site role, and candidates who can join immediately must be in Dubai, United Arab Emirates
This Role Is Not For
Entry-level or junior marketers
Candidates without SEMrush expertise
Social-media-only specialists
Applicants without email marketing or CRM experience
Applicants unable to show real results
To be considered, include:
Total years of digital marketing experience
Years using SEMrush
Experience with Email Marketing & HubSpot CRM
Brief examples of results achieved (metrics required)
Applications that do not meet the above criteria will not be reviewed.
Why This Role
Senior-level ownership and autonomy
Long-term growth opportunity
Real budgets and realistic expectations
Direct impact on company growth
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