Job Summary
The Social Media Account Manager will manage and grow the firm’s presence across multiple social media platforms by planning, creating, publishing, and monitoring legal-focused content (videos, posts, stories, and designs). The role includes writing captions, scheduling content, coordinating production, responding to inquiries, reporting performance, and ensuring the brand tone remains professional and compliant with legal/ethical standards.
Platforms Managed
Instagram, TikTok, Snapchat, X (Twitter), LinkedIn, Facebook, YouTube (as applicable), Google Business Profile (if applicable).
Key Responsibilities
1) Content Planning & Strategy
- Create a monthly/weekly content calendar aligned with firm services (consultations, cases updates where allowed, legal awareness, FAQ, announcements).
- Suggest content pillars (e.g., Legal Awareness, Client FAQs, Firm Services, Case-Process Education, Team & Culture, Community/News).
- Plan campaigns for key seasons/events (e.g., Ramadan working hours, holidays, new service launches).
- Maintain consistent posting frequency and brand voice.
2) Content Creation (posts + Videos)
- Create and prepare content to be published as:
- Reels / short videos (script ideas, shot lists, trends adapted to legal topics)
- Static posts, carousels, story series, highlights
- Write video concepts, hooks, and simple scripts for lawyers/consultants to present on camera (if applicable).
- Coordinate with designer/videographer (or produce in-house) to deliver final assets in correct platform formats.
- Ensure all content is professional, accurate, and suitable for a law firm audience.
3) Captions & Copywriting (Arabic/English if required)
- Write clear and engaging captions for each post/video.
- Translate/adapt captions if the firm posts bilingually.
- Include appropriate CTAs (book consultation, call/WhatsApp, visit office, click link, submit question).
- Add relevant hashtags/keywords while maintaining professional tone.
4) Publishing, Scheduling & Account Management
- Publish/schedule posts, reels, stories, and highlights using approved tools.
- Maintain platform optimization:
- Bio updates, link management, pinned posts, highlights organization
- Profile branding consistency (logo, templates, cover images)
- Ensure posts are published on time and correctly formatted per platform.
5) Analytics & Reporting
- Track KPIs: reach, engagement, saves, shares, video watch time, follower growth, DM inquiries, website clicks, leads.
- Provide weekly and monthly reports with insights:
- Best performing content
- Audience behavior
- Recommendations and improvements
- Monitor competitors and report market trends relevant to Kuwait legal audience.
6) Brand Reputation, Compliance & Confidentiality (Law-Firm Specific)
- Ensure content respects confidentiality and does not disclose client information.
- Avoid legal promises/guarantees; ensure disclaimers are used when needed.
- Coordinate approvals with management/lawyers before posting sensitive topics.
- Maintain ethical standards and the firm’s professional image at all times.
7) Coordination & Task Management
- Coordinate content approvals with management.
- Maintain an organized archive of content (raw footage, final designs, captions, posted links).
- Keep a task log and deadlines (content production, campaigns, reports, approvals).
Required Skills & Qualifications
- Proven experience managing multiple social media accounts (preferably professional services: legal, medical, corporate).
- Strong content writing and caption creation skills (Arabic required; English is a plus).
- Strong knowledge of Instagram, TikTok, Snapchat, LinkedIn, and X best practices.
- Basic understanding of video editing tools (e.g., CapCut, Premiere Rush) and design coordination.
- Ability to analyze insights and turn results into actions.
- Strong communication skills and professional client-handling in DMs/comments.
- Organized, deadline-driven, and able to handle multiple tasks daily.
- High integrity and understanding of confidentiality requirements.