Job Description
1Job Purpose (Role Summary)
The Sales Engineer – B2B is responsible for driving revenue growth through project-based and account-based sales of Adwaa Factory’s electrical products across Saudi Arabia.
The role combines technical expertise, consultative selling, and relationship management to secure business from clients, consultants, contractors, and sub-contractors, while ensuring alignment with company profitability, compliance, and delivery standards.
Key Accountabilities & Responsibilities
Business Development & Sales Growth
Identify, develop, and close B2B sales opportunities in the electrical products segment.
Build and manage a qualified sales pipeline across projects, key accounts, and strategic customers.
Achieve assigned monthly, quarterly, and annual sales targets (value, margin, and volume).
Expand market presence by penetrating new accounts, projects, and sectors.
Client, Consultant & Project Engagement
Conduct regular field visits to:
End clients / developers
Electrical contractors
Sub-contractors
Consultants and design engineers
Present Adwaa Factory’s product portfolio, technical capabilities, and value proposition.
Influence specifications and approvals during design, tender, and execution stages.
Technical & Commercial Support
Submit technical submittals, datasheets, compliance documents, and samples.
Develop and submit commercial quotations and proposals aligned with client requirements.
Provide pre-sales and post-sales technical coordination to ensure customer satisfaction.
Support product selection, application guidance, and problem resolution.
Negotiation & Contract Closure
Lead price, scope, and commercial negotiations within approved authority limits.
Ensure contracts meet profitability, risk, and payment terms.
Coordinate internal approvals prior to deal closure.
Internal Coordination & Delivery Support
Liaise with:
Engineering & technical teams
Production & logistics
Finance & credit control
Ensure smooth order processing, delivery schedules, and invoicing.
Support collections and resolve commercial or delivery issues.
Market Intelligence & Reporting
Monitor competitor pricing, product offerings, and market trends.
Submit weekly activity reports, pipeline forecasts, and sales performance dashboards.
Recommend strategies to improve market penetration and product positioning.
Stakeholder Interface
Internal
Sales Management
Engineering & Technical Support
Production & Logistics
Finance & Accounts
External
Clients / Developers
Electrical Contractors
Sub-Contractors
Consultants & Design Offices
Suppliers & Partners
Key Performance Indicators (KPIs)
Sales & Financial KPIs
Achievement of sales target (%)
Gross margin per project (%)
New business / new account acquisition
Average deal size & win ratio
Revenue growth vs previous year
Activity & Pipeline KPIs
Number of qualified leads generated
Active projects in sales pipeline
Client / contractor / consultant visits completed
Proposal to win conversion rate
Accuracy of sales forecast
Customer & Market KPIs
Customer satisfaction score / repeat business rate
Specification approvals achieved
Response time to client queries
Resolution of post-sales issues
Compliance & Process KPIs
Timely submission of reports
Adherence to pricing & approval policies
Coordination effectiveness with internal teams
Authority & Decision-Making
Negotiation within approved pricing and discount limits
Client engagement and proposal submission
Escalation of high-risk or non-standard deals to management
Qualifications & Experience
Education
Bachelor’s Degree in Engineering or Business Management
Experience
5–10 years of B2B sales experience in:
Electrical products
Lighting systems
LV/MV solutions or power products
Proven track record in project-based sales
Skills & Competencies
Strong technical and commercial acumen
Excellent communication & presentation skills
Negotiation & relationship management
Market knowledge of Saudi electrical sector
English proficiency (Arabic is an advantage)
Other Requirements
Valid Saudi driving license (mandatory)
Willingness to travel and work in the field
X9OCMYK207
Company Profile
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