Key Responsibilities:
Manage and execute advertising campaigns across social media platforms (Snapchat and others)
Monitor campaign performance and optimize for conversions and ROI
Implement Pixel and Conversion API (CAPI) for tracking and attribution
Conduct A/B testing to improve campaign performance and increase revenue
Analyze campaign data and prepare performance reports with KPIs
Develop marketing strategies and campaign plans
Coordinate with design and content teams for effective campaign execution
Stay updated with the latest trends and best practices in digital advertising
Requirements & Qualifications:
Bachelor’s degree in Marketing, Business, or related field (preferred)
Minimum 2+ years of experience in media buying or digital advertising
Strong experience managing Snapchat Ads campaigns (mandatory)
Hands-on experience with Pixel tracking and Conversion API (CAPI)
Familiarity with Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Strong analytical and data interpretation skills
Ability to develop marketing strategies and optimize campaigns
Excellent communication and coordination skills
Salary, Benefits & Career Growth
Average Market Salary (Estimated):
SAR 6,000 – 12,000 per month (based on digital marketing roles in Saudi Arabia and experience level)