Trade Marketing Executive
Job Location : United Arab Emirates
Key Responsibilities:
• Plan and execute trade marketing activities for assigned food brands.
• Coordinate with the sales team to implement promotional campaigns across all trade channels.
• Develop and execute in-store branding, POSM placement, displays, and merchandising initiatives.
• Monitor promotional performance and provide post-campaign analysis with recommendations.
• Coordinate product launches, seasonal promotions, and activation programs.
• Ensure timely availability and distribution of marketing materials to the sales team.
• Conduct regular market visits to monitor competitor activities, pricing, product availability, and promotional executions.
• Work closely with suppliers and brand principals to implement agreed marketing plans.
• Track trade marketing budgets and maintain expenditure within approved limits.
• Prepare monthly reports on promotional activities, ROI, sales performance, and market insights.
• Coordinate with procurement, warehouse, and logistics teams to ensure promotional stock availability.
• Support sales events, exhibitions, food fairs, and customer engagement activities.
• Maintain brand visibility standards across modern trade, traditional trade, and HORECA channels.
• Analyze sales trends and recommend promotional strategies to improve market share.
Qualifications :
• Bachelor’s Degree in Marketing, Business Administration, Commerce, or a related field.
• 2 – 4 years of experience in Trade Marketing within the FMCG food distribution industry.
• Proficiency in Microsoft Excel, PowerPoint, and ERP systems.
• Valid UAE driving license is an advantage.