Media Buyer
◾ Practical experience in planning, launching, and managing paid advertising campaigns across digital platforms.
◾ Ability to monitor advertising budgets, evaluate campaign performance, and implement optimization strategies.
◾ Strong understanding of digital advertising performance indicators, including Cost per Lead (CPL), Cost per Acquisition (CPA), and Return on Ad Spend (ROAS).
◾ Experience preparing regular advertising performance reports and providing data-driven recommendations for improvement.
◾ Strong analytical skills with the ability to assess campaign effectiveness and support marketing objectives.