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Fred Reane Salmorin

Candidate ID: 1137457

Career Summary

Experienced professional with 15+ years’ experience in managing Sales and CRM operations and teams with background studies in Computer Engineering. Meticulous and detail oriented with understanding of overall operations process, policies and procedures for Sales in any industry.

Skill Set

Operations Management and Administration, MS Excel, Business Development, Customer Service, Negotiation, Business Reporting, Team Leadership

Professional Information

Total Experience : 17

Nationality : Philippines

Qualification Level : Engineering Graduates/PG

Job Function : Sales / Retail / Corporate / Business Development

Work Location Preference : UAE

Detailed Profile

Partner Support Manager -Majid Al Futtaim Properties

• Monitoring market trends within broker networks in the real estate industry, including partner programmes, commission structures and incentive schemes.
• Research for potential partners including brokers, ambassadors, lenders, Employee Buy-in partners.
• Coordination with the Sales and Marketing teams on the outreach to new partners to ensure achievement of recruitment targets
• Leading the recruitment of Lender and Employee Buy-In partners.
• Managing the execution of Partner Agreements and Marketing Co-Operation Agreements in accordance with MAFP Policies and Procedures.
• Overseeing contract documents control, renewals and terminations in accordance to MAFP policies and procedures.
• Provide regular updates on Inventory availability as well as periodic refresher sessions on product and terms
• Provides management reporting as required by the Sales Director related to sales and brokers.
• Initiates and lead channel initiatives including sales events, roadshows, promotional activity and marketing initiatives in accordance with the project Sales strategy.
• Monitoring and reporting on partner performance, initiatives, recruitment and budgets.
• Conducting bi-annual performance reviews with all partners and initiate follow-up action as necessary.
• Conducting monthly performance reviews with all sales associates and initial follow-up action as necessary.
• Managing partner commission claims to ensure adherence to MAFP policy and efficiency of payments
• Overseeing tier commission models and other partner incentives to ensure adherence to MAFP policies
• Initiate periodic partner relationship building and “Recognition Ceremonies”.
• Coordinating with project teams to leverage and cross-sell MAFP relationships.
• Managing lead ownership and commission claim disputes, escalating to senior management as necessary
• Managing and ensuring EDM’s are efficiently sent by the system including Customers and Agencies invites for launches.
• Leading the automation process i.e. Broker portal to ensure a system based is in place using Salesforce.

Assistant Manager, Sales Operations - EMAAR Properties PJSC

• Managing daily issues arising from internal and external customers of the department.
• Ensuring that the complete customer lifecycle is tracked and monitored in all stages of sales opportunities on CRM (booking, receipt, revenue, payment collection, contracts printing and signing, handover).
• Ownership of all sales support activities and CRM data maintenance.
• Managing contracts for all projects Sales and Purchase agreement as per approved legal templates.
• Managing the team in providing administration and operational support for all UAE and International sales team.
• Ensuring the team contribution on the achievement of the company’s strategic and operational targets and overall business aims.
• Implements policies for commission claims for both agents (Local and International based agencies)
• Ensuring the department is incompliance with Internal and External auditors.
• The catalyst and go-to person for sales team on all sales support activities.
• Generating sales reports according to management requirements that includes financial targets, sales actuals and achievements. Produce and maintains sales pipelines (with full details)
• Oversee the Contracts team on day to day operations in all sales centres (Dubai Hills, Downtown, Dubai Creek Harbour, Umm Al Quwain and Abu Dhabi.)
• Managing Land Registration requirements through Sales department in coordination with Property Transfer Dep
• Pre-plan schedules and deploy a prioritized work to operations team with appropriate deadline / target.
• Planning and delivering new sales strategies and policies decided by the management for overall sales.
• Ensures team SLA performance in line with the yearly departmental KPI.
• Promoting and upholding company performance business standards and ideology
• Set-up and maintain customer information in CRM and spreadsheet for all sales operations activities
• Drive initiatives within the team and organization that contribute to long-term operational excellence
• Improving the operational systems, processes and policies in support of mission-specifically, support better reporting, information flow and planning


Operations and CRM Manager - Threebond Singapore Pte Ltd.

• Started as field sales representative of the company in 2003 and handled the electronics market division (Manila Office) and later promoted in-charge of the overall Sales Operations and Procurement.
• Providing management sales and suppliers reporting, presentations and forecasts (weekly, monthly, quarterly, bi-annual, and annual)
• Planning and implementing sales strategies to expand and maintain corporate accounts throughout the country. Hands-on monitoring of competitors’ activities in different markets.
• Regional representative to HQ Singapore Operations functions in all Sales operations – CRM related matter.
• Identifying core customer insights and journey to drive effective audience segmentation. Targeting and communications planning in line with head office approval and support.
• Ownership of distributor’s contracts and associated Purchase orders. Works closely with Sales Manager and teams in identifying new distributors, carry out due diligence, negotiate commercial terms and issue contracts.
• Designing, implementing, and optimizing personalized campaigns and automated flow strategies basis customer segmentation to encourage customer retention and loyalty.
• Managing a team of operations executives to ensure overall product shipments and deliveries from Japan and Singapore on time. This includes operational setups for international projects.
• Collaborating with data analytics team to develop reports and insights against KPIs and benchmarks and propose action plans.
• Managing daily sales and CRM operations and communications.
• Supporting the implementation and updates of the CRM platform structure and architecture ensuring it works seamlessly across organization.
• Provide coaching and professional development support to the team in areas related to sales operation and administration, data management and customer relation.