VILAS R SALVI
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Contact No.: 050-6533619 E-Mail: Vilasrsalvi@yahoo.com
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Strategy Planning ~ Sales & Marketing ~ Business Development
SYNOPSIS
A dynamic professional with 20 years’ of cross functional experience in
Strategy Planning, Business Development, Distribution Management
And Product Promotion across various Channels.
? A keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence.
? A proactive leader and planner with expertise in strategic planning, market plan execution, account management and pre-sales efforts with skills in staffing and targeted marketing.
? Strong business acumen with skills to remain on the cutting edge; drive new business through conceptualizing strategies, augmenting & streamlining Channel networks, implementing product promotions, etc.
? Streamlining workflow & creating a team work environment to enhance profitability innovatively for reputed business houses.
? Actively participated in managing products with skills in image & brand building, growing & managing associates & client relationships.
AREAS OF EXPERTISE
Strategic Planning
? Formulating business strategies for and strategic utilization and deployment of available resources to achieve business objectives.
? Conceptualizing & implementing strategies as part of brand building and market development effort; establishing corporate strategies & budgets for achieving top & bottom line targets.
Sales & Marketing / Business Development
? Forecasting monthly/annual sales targets and executing them in given time frame thereby enhancing existing clientele; working out schemes to enhance revenue.
? Devising & effectuating sales & marketing programs/strategies to improve the product awareness and enhance business growth.
? Conducting market research, trend & competitor analysis, prospecting customer approach, etc. for market identification and penetration.
Distribution Management
? Formulating distribution strategy to penetrate markets & widen customer base.
? Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training to channel partners for ensuring quality performance.
? Developing distribution channels & stock points for achieving business volumes.
? Handling local activities to build up the traffic at dealer counters and drive secondary sales. Presiding over and supervising dealer activity.
Key Account Management
? Initiating relationships with key decision makers in key customers for business development.
? Assessing requirements & conducting negotiations for delivering need based products to key customer.
? Ensuring speedy resolution of queries & grievances to maximize customer satisfaction levels.
Product Promotions/Launches
? Devising & implementing marketing plans & activities for successful launching of new products.
? Providing direction to execute promotions/launches in sync with local characteristics.
? Ensuring maximum brand visibility and capture optimum market shares through proper distribution.
? Organizing trade schemes, consumer offers & tactical advertisement to generate customer pull.
Team Management
? Leading, mentoring & monitoring the performance of the team to ensure efficiency in business operations, meeting of individual & group targets.
? Creating an environment that sustains and encourages high performance; motivate teams in optimizing their contribution levels.
ORGANIZATIONAL EXPERIENCE
Since Jan’ 18 till Date working as a Operation Manager for Shams Al Waha Real Estate.
Since Jan’ 17 till Dec 30/2017: Al Yaumi International Bakery (Al Rashad Group) UAE, as Sales Manager.
Role:
? Built full-scale operations of sales of Al Yaumi Bread, Buns, Rolls, and Cup Cakes. For Modern Trade, Traditional Trade, CVS, in Dubai, Sharjah, Alain, Northern Emirates and Abu Dhabi.
? Leading a team of 51 Sales Executives, 15 Merchandisers, 3 sales supervisors & one Assist Key Account Manager.
? Formulating business plan and brand strategy for augmenting business.
? Conducting Market Research, Trend & Competitor Analysis, prospecting customer approach, etc. for market identification and penetration.
? Competently negotiating with buyers for BDA, listing products, pricing and executing sales promotion schemes to generate incremental revenue to all Modern Trade Customers in Dubai, Sharjah, Alain, Northern Emirates and Abu Dhabi.
Attainments:
• Increased sales of Key Account by 25% in five months
• Increased van utility from AED1000 to AED1800 per day
• Increased Route from 35(2016) to 51(2017) from Feb to June
• Introduced new routes to increase coverage & efficiency.
• Responsible for training, developing & mentoring team members and providing in-house training to develop new business
• Developing strategies to improve the product awareness
• Devlop team confidance by giving Employee of Month to make successful in there route.
Since Nov’ 09 to Nov 17 : Al Ain Food and Beverage (Agthia Group) UAE, as Area Sales Manager
Role:
? Fore fronting entire gamut of business development activities for sales of Al Ain water, Capri sun Juice, Grand Mills (Croissant, Flour) Monster, Dates, Frozen Veg, and Tomato Paste. For Traditional Trade, (Large, Small grocery, Eatery) CVS (EPPCO,ENOC,Emarat,ADNOC),Schools in Dubai
? Leading a team of 18 Sales Executives, 8 Merchandisers.
? Formulating business plan and brand strategy for augmenting business.
? Conducting Market Research, Trend & Competitor Analysis, prospecting customer approach, etc. for market identification and penetration.
? Managing credit outstanding and ensuring timely collection.
? Competently negotiating with buyers for listing products, pricing and executing sales promotion schemes to generate incremental revenue
? Maximising the brand reach and business by handling distribution activities at CVS accounts.
? Involved in BDA negotiations, new outlet opening meetings, product listing including handling a team of sales executives & merchandisers
Attainments:
• Increased sales by 31% year on year.
• Increased cash sales from 68% to 91%.
• Increased van utility from 350 to 500 cases per drop.
• Introduced new routes to increase coverage & efficiency.
• Deployed 250 visibility stands and more than 200 chillers in groceries, eateries and Schools.
• Responsible for training, developing & mentoring team members and providing in-house training to develop new business
• Developing strategies to improve the product awareness
• Received best performer award in 2015 for achieving higest AAMW target annualy in region.(Target19 million achieved 22 million).
• Received Q1 award of 2016 for achieving not only target but overachieved budget target.
• Prmoted as Merchandising Manager in July 2016.
Oct’06 – Oct’09 with Al Seer Trading Agencies (Spinney’s), Dubai as Sales Supervisor for Reckitt Benckiser and Lorna med (Yardley Cosmetics) in Modern Trade/SS
Handling Additional Responsibility as a Merchandising Manager.
? Increase Business of Reckitt Benckiser by 30% over target. Awarded Trip to Sharmal Shaikh in Egypt by Principal (RB)
? Ensured RSPs were in accordance with the recommendations by Principals
MAR’ 02- SEP’ 06: MMI- as Key Account Executive
The company is a Leading FMCG with Brands like Ferrero, Reckitt Benckiser, Zetra, Yardley, Silvikrin, GlaxoSmithKline food, McVitie’s, Pascual yoghurts, Mamee noodles, Zain juice & Zain milk
Growth Path:
Mar’02 – Apr’04: Key Account Executive
Apr’04 – Sep’06 : Sales Supervisor
KEY RESULT AREAS
• Responsible for handling products of Reckitt Benckeiser and managing a merchandising team of 5 members
• Ensured RSPs were in accordance with the recommendations by Principals
HIGHLIGHTS
• Holds merit of:
o Dealing with agencies like Reckitt Benckiser, Cosmopolitan Cosmetics, Zetra and GSK
o Contributing extensively in Key Accounts Agreements
o Setting-up business relationship with all outlet managers and executing key account requirements
o Handling Strategic Key Account Management of key accounts like Safeer Group, Sharjhah Co-Operative Group, Manama Group, Rak National Marketing Group, etc.
• Successfully handled products of companies like Zetra (Kiwi & Ambi pur), Cosmo (Yardley) & Reckitt Benckiser
• Received recognition from Reckitt Benckiser for:
o Visibility Enhancement on Veet across key accounts in 2007
o Harpic New Product Achievement (Harpic Power Plus)
o Plano Gram Implementation
Dec 96 to Feb 02 as a Medical Representative in Pharma world Dubai
It is reputed Pharmaceuticals Company with Brands like Bebelac, Fastoumgel, Rubi can.
Academic Details
• B. Pharm. from Bombay University, in 1985.
Trainings Attended
• Time Management from MMI, Dubai conducted by Carol in 2005
• Key Account Management by Ranjan Banerjee, Renaissance, Dubai in 2002
• Presentation Skills by In-house, Carol in 2004
• Selling Skills by Mr. Tantri, Thailand in 1998
• Leadership Skills by Tricia Evans, Dubai in 2006
• Leadership Skills by Jay Kumar, Dubai in 2007 & 2015
Personal Details :
Date of Birth: 14th October 1967
Address: Falaknaz Bldng, Flat No.301, Burdubai.Near JVC Bldg.
Nationality: Indian
Languages Known: English, Hindi, Marathi and Gujarati
Marital Status: Married
Diving License: Valid U.A.E Driver’s License
Visa Status: Self