NAME: ¬PIYUSH AGARWAL
Mobile:+971582100818, +918697290282(Whatsapp)
E-Mail: agarwalp24@gmail.com
I am a qualified Digital Marketing professional with experience of over 4.5 yrs in Digital Marketing and over 6 yrs in online and offline marketing of Real Estate projects.I have worked considerably in Lead Generation Strategies,Marketing Analytics, Paid search strategies, Keyword Research,Various Engaging Ad Creative formats, Social Media Marketing,Content Marketing,Mobile Marketing, Landing Pages,Custom Videos creation, Site Auditing and Link building. A skilled communicator with a head for marketing and a knack for thinking outside the box, I have a passion for effective and dynamic online & offline marketing strategies to build channel partners, drive sales and achieve business goals. I have fair knowledge and acquaintance with Dubai Real Estate,latest projects,,market trends over the last 15 months.
Result-oriented, self-motivated person, meticulous planner/organiser,team leader,having an eye for
detail,with an objective to work for an organization which values professional ethics by giving fair
and equal opportunities to sharpen/learn the skills and utilise the skills for mutual growth .
PROFILE SUMMARY
• 1 yr 6 months, experience as Digital Marketing Manager at Gr8 Homes Real Estate,Business Bay,Dubai (UAE)
• 3 yrs 1 month, experience as Assistant Digital Marketing Manager at Skydream Consulting,Bangalore (India)
•
• A competent professional with over 4 years of experience in Digital/Online Marketing, with proven skills in developing & executing online marketing campaigns, involving qualified leads generation, concept selling, online sales, affiliate campaigns, and tactical social media promotions.
• 2017(Nov) Google Adwords Fundamentals ,scored 100% in Adwords Fundamentals Exams
• 2017(June) Google Analytics Certification(GAIQ), scored 98.5% in GAIQ
• 2017(April) Google Ad words Certification, scored 95% in Advanced search advertising exam
• 2016 (June) Certification in SEM/PPC and Social Media Optimisation, from NIDM, Bangalore
• 2016 (April) “Certification course for Real Estate Brokers”at Dubai Real Estate Institute. Got “Gold” category certificate for 100% score in Certification exams at DREI.
• 2015 Certification in Digital Marketing from Inventateq, Bangalore
• B.Engg. (Hons.) (Mechanical Engineering) from Birla Institute of Technology (BITS), Pilani, Rajasthan;secured Distinction with Cumulative Grade Point Average (CGPA) of 9.3 on a scale of 10 in 1998
• 12th from Don Bosco School Park Circus, Kolkata, India; ISC Board, secured 93% in 1994
Achievements
• Increased number of monthly qualified UAE investor leads by over 300%
• Increased number of overseas events qualified investor leads in India,Singapore by nearly 400%
• Improved the website loading speed from nearly 8 secs to less than 2.7 secs
• Increased the user engagement on website by over 100%
• Reduced the overall cost of qualified leads from all online channels by average 30%
• Improved the user engagement metrics on social media ads by 400%
• Improved the CTR on Google Adwords by 50% and lead conversion by 70%
• Successfully planned,promoted (online & offline) ,managed Investor event in Delhi at ITC, Maurya and got robust response for the company, from investors & channel partners for investing in Dubai
• Enhanced the security of the website by converting to https
Work Experience
Sep 2017 – Feb 2019
Digital Marketing Manager at Gr8 Homes Real Estate,Business Bay,Dubai (UAE)
https://www.gr8-homes.com
This is a real estate broking company in Business Bay and is well associated with top developers like
Emaar,Damac,Azizi,Meraas and others for sale of their projects to investors in Dubai as well as overseas.
.
Roles and Responsibilities
• Planning,execution,with the assistance of my team,of all real estate marketing work involving Digital Marketing,Online Campaigns,Social Media ,Banner Ads,newsletters ,adding/updating web pages,CRM.I recruited 2 more people,to the previous digital marketing team.
• Got created engaging,mobile responsive web pages,curated relevant content for pages of new real estate projects and got updated existing web pages with latest offers,incentives & payment plans.
• Getting created customized captivating,short duration videos with attractive captions for various latest projects key USP’s & latest offers/ incentives for promoting on Whatsapp,Social media.
• Planned,promoted and organized Investor event in Delhi at Hotel ITC, Maurya,from getting created invites,customized appealing project videos for whatsapp n social media,running social media campaigns for HNI investor leads in the event,and managed the full day Investor Event.
• Planning budget,lead cost,bidding strategy,implementing lead generation campaigns for getting qualified,relevant investor leads at company overseas investor events in India,Singapore
• Getting designed attractive event invites and ad creatives in images,slideshow,carousel,videos and other engaging formats for promoting investor events overseas as well as in Dubai
• Writing appealing ad text content ,configuring relevant target audience ,bidding /placement strategy, creating relevant custom questions towards getting cost effective qualified leads.
• Tracking,measuring and analyzing all campaigns performance,KPI,leads cost and taking suitable steps for optimizing the campaigns performance as well as the leads cost.
• Evaluating the web page loading speed and taking suitable steps to consistently maintain the web page loading speed to below 2.7 secs ,for considerably reducing the bounce rate.
• Got designed effective web page templates to speedily create reqd landing pages for promoting latest project launches,offers on the same day ,thus getting early mover advantage for more leads.
• Evaluate leads quality through CRM data as well as through interaction with sales team, taking suitable steps for optimizing the campaign performance and cost of qualified leads.
• Improving the user engagement on the website,home page and landing pages through adding more user friendly functionality and interactive elements on the web pages
• Getting done extensive keywords research through Keyword Planner,SEMrush & other tools ,curating a comprehensive set of high search relevant keywords to get intent based qualified leads through search campaigns on Google Adwords.
• Budget planning,concept planning,bidding strategy/cost,writing relevant text ads, executing & optimising search network campaigns for search intent based high quality leads.
• Creating banner ads and brand awareness visual ads on Google Display network
• Implementing re marketing ads on Google Display network as well as on Facebook
• Detailed analytics of all search,display, social media campaigns performance & engagement metrics through Google Analytics,Facebook Ads manager,Linkedin Campaign Manager.
• Getting optimized company social media pages, providing engaging content for social media postings and curate relevant content for new web pages.
• Working with the team to optimize page conversions, implement proper tracking code for tracking campaigns performance , event interactions and convert website to https.
Projects
September 2018
“Invest in Dubai Real Estate” Investor Event by Gr8 Homes Real Estate ,Dubai, at Hotel ITC Maurya,Delhi (India)
• Event Invites,various project videos,customised to short duration with appealing captions
• Social Media Campaigns,Facebook lead generation ads
• Promotion through Whatsapp,Facebook messenger,Emails and inviting prospective investors
• Official travel to Delhi for building channel partners& getting investors through my personal contacts
• Organising, managing and also assisted in conducting the full day investor/channel partners event
July 2018
Dubai Real Estate Investor Event by Gr8 Homes and Azizi at Hotel Taj Lands End,Mumbai (India)
• Event Invites,multiple projects videos customised to short duration with catchy striking captions
• Social media postings in videos,images,carousel images in Mumbai HNI investor groups
• Facebook Ads with custom questions and lead generation forms to target only HNI
• Linkedin Campaigns with custom questions to get event leads from CEO’s,Managing Director,Chairman,President and the top management of Mumbai corporate sector
April 2018
“Invest in Dubai Real Estate” investor event by Gr8 Homes and Damac at Ritz Carlton,Singapore
• Getting created appealing event Invites
• Social Media postings of images,videos and carousel slider images
• Facebook Ads with custom questions to target only interested HNI
• Linkedin Ads with custom questions to target the investment bankers,directors and top management of diverse companies based in Singapore.
July 2014 – August 2017
Assistant Digital Marketing Manager at Skydream Consulting, Bangalore
This company is a well known Digital Marketing Agency and has SME as well as corporate clients across varied industries from food,travel,,education,retail,real estate.
Roles and Responsibilities
Worked in a team of 18 people on all major domains of Digital Marketing like SEM,Social Media,SEO,Web Pages,PPC and others,on various projects as per the clients objectives and assisted the team manager in coordination,execution and timely completion of projects for the clients.
Achievements
• Reduced the overall cost of qualified leads for a prime real estate client by more than 40% from all online channels
• Created partnerships with prominent online affiliate channels like Magicbricks,Quickr,99 acres,Olx to drive more online visibility,more leads and business at 25% lower cost
• Reduced overall annual digital marketing spend for a major client by 25% with more conversions
• Overall social media engagement for a client grew from 60 pct – 85 pct
Digital Marketing Projects
Novel Business Centres and Offices, Feb 2017- August 2017
• Creating landing pages and updating existing website pages
• Adwords( search,display) and Facebook Lead generation Campaigns for getting qualified leads.a
• Social Media Marketing
• SEO ,On- Page and Off- page optimisation
National Institute of Digital Marketing (NIDM), April 2016- Jan 2017
• SEO, On-Page and Off-page optimization
• Social Media Marketing ,Remarketing campaigns
• Adwords (search,display) and Facebook Ads
Trip on Food, Oct 2015 – April 2016
• SEO, On-Page and Off-page
• Social Media Marketing
• Adwords,Facebook paid campaigns
Cambridge Education,March 2015- Oct 2015
• Social Media Optimisation, Email Marketing,SMS Marketing
• Google Adwords (search ,display and remarketing campaigns)
• Facebook campaigns
SKILL SETS
• Search Engine Marketing (SEM), Keywords Research,Market Research including online behaviour
• Search Engine Optimisation (SEO), Social Media optimization (SMO), web analytics, understanding search engine behaviours.
• Sound knowledge in understanding Web Analytics, Google Adwords, PPC marketing and Google ad-sense for client accounts.
• Experience in qualified lead generation through various online channels
• Experience in videos shortening,editing,adding styled captions,inserting slides between videos
• Experience in domain research, domain registrar,web hosting,DNS zone editing
• Experience in updating web pages,adding images,content and creating Landing Pages in Wordpress
• Experience in Wordpress plugins,page builder,editing website files,uploading files to web server,ftp.
• Experience in promoting, organising and managing full day investor events.
• Experience in ON page optimization like Keyword research, content writing, title tags, meta tags, meta description, internal page linking, image alt tags and local search optimization.
• Experience in OFF page optimization like directory submission, article submission, blog creation, RSS feed submission, social media promotion, forum posting and link building.
• Knowledge of Social Media marketing and promotion tools for Real Estate projects
• Knowledge of Dubai real estate market,latest projects,price trends and RERA regulations
• Knowledge in online ad campaigns set up,audience configuration, creative creation in various formats
• Analysing requirement and involves in implementing Search Engines Marketing plans, Operational strategies like Keyword research, Competition analysis, Site analysis, Web Marketing Strategies etc.
• CRM for uploading the leads,lead source and tracking the status of all the leads
• Experience in building channel partners for promoting sales of real estate projects overseas.
• Go-to-Market Strategies
• Channel Development
• Branding and Promotion
• Strategic Alliances
• Marketing Analytics
Chief Marketing Executive at Adya Group of Companies, Kolkata, West Bengal India
Nov’06 –July 2014
Roles and Responsibilities
Headed marketing of various kinds of real estate projects in India through offline as well as online channels
PERSONAL DETAILS
Date of Birth: 5th Feb 1976
Address (Dubai): Khalid Bin Al Walid Road,Opposite FAB,near Burjuman,Bur Dubai
Address(India): B 1202,Mantri Espana,Kariyammana Agrahara,Outer Ring Road,Bellandur ,Bangalore 560103
Languages Known: English, Hindi, and Bengali
Marital Status: Married
No. of Dependents: 1