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Bidisha Mullick

Candidate ID: 1366681

Career Summary

Management Post Graduates with 8 years experience in Advertising / Media Planning / PR functional area

Skill Set

content creation, content management, Marketing, Digital Marketing strategies, Public Relations, Account Management, Editorial, Team Management, Budgeting, Planning, Social Media, Conceptualization, Online marketing, Corporate Communication

Professional Information

Total Experience : 8

Nationality : India

Qualification Level : Management Post Graduates

Job Function : Advertising / Media Planning / PR

Work Location Preference : Kuwait, Bahrain, Oman, Saudi Arabia, Qatar, UAE

Detailed Profile

Digital & Content Marketing Management
• 6+ years of experience in managing both eastern and western online platforms, such as Facebook, Youtube, Instagram, LinkedIn, Twitter, Wordpress, Joomla, Mailchimp, WeChat, Baidu, and Tencent Video. • Carried out 23 unique campaigns in 4 months, in the last job; including short interesting articles, freestyle videos, podcasts and influencer marketing. • Planned and managed digital media budget. Increased Social Media ROI by 175%. 22% increase in Facebook conversion rate. 80% increase in post engagement across all social media. • 7 years of experience in planning, producing and editing over 500 compelling content for lifestyle magazine, social media, emails, blogs, vlogs, 9 websites and 2 mobile apps.

Marcom & Public Relation
• 4 years of marcom and public relations experience in a company as well as in a PR agency. • Revamped and recreated previous communication plans which increased efficiency by 50%. • Worked closely with senior management, to develop 20+ business proposals and 110+ company collaterals. • Wrote and edited Marcom and PR materials such as press releases, media profiles, case studies, intranet bulletins, newsletters, company brochures, saleskit, training materials etc for brands like MTU, Princess Cruises,Covestro, adidas, Mondelez and many more.

• 3+ years of team management (3- 6 team members) and project coordination experience. • Trained and monitored new joiners and trainees on ongoing projects.