Executive Profile ---Offering over 17 years of experience.
Sales & Marketing Professional with enriched knowledge of formulating policies for achieving top bottom-line profitability by spearheading sales & marketing operations, increasing sales growth, and driving initiatives.
Recognized for proficiency in identifying prospective clients, generating new business from the existing clientele in line with business targets; mapping client’s requirements & providing best products to suit their requirements; visited the African/Latam markets monthly (15 days) for the Tire & Battery DIVISION, Textile, Food, Steel & Lifestyle products business.
Achieved market penetration and global product expansion through strategic business planning which resulted in an increase in revenue by more than 350% USD in Tionale Pte. Ltd., Singapore.
Textile trading- Paved the way for creating NON WOVEN FIBER business in Latin America by direct sales in Mexico, Argentina,Bolivia,Peru and indirectly through sales team in Colombia and Chile and Central American countries.
Expertise in implementing new initiatives, managing operations through new prestigious clients, creating strategic marketing plans and budgets, developing product campaigns, conducting market research studies, reviewing marketing plans& organizing various launches.
Fusing entrepreneurial drive & vision to identify organizational strengths/ weaknesses to redirect missions, create new markets & harvest untapped business opportunities.
Directed cross-functional & multi-cultural teams using motivational leadership, customer & business oriented, with a focus on results & emphasis on exceeding performance standards.
Professional Experience
Jul 2022- Till Date- Business Head- Tyre and Battery Vertical. -SILVERLINE VENTURA DUBAI.
Key Result Areas:
P&L
Involved in sourcing, logistics, selling and strategy planning for the division.
Activated in the first 2 months 4 different brands in 5 countries.
Paving the way to become Platinum Distributor for CEAT TYRES INDIA, Breakthrough for MRF TYRES in a country they were struggling.
Branded business of MICHELIN activated and started a new line for the group.
Battery business activated by identifying the right partner in INDONESIA.
Sourcing of tyres and battery with INDIA, CHINA, INDONESIA, EUROPE, MEXICO.
Profit @12% and with 9% Nett at the end of 11th month of the business. considering that the company is new in the field of tyre business and the company itself is a start-up which started in 2022, FEB.
Mar’20- Jul 2022- Nivesal Pte Ltd, Singapore (START-UP)- Business Partner- Project Management-Africa & Latam –. NIVESAL FZE, SHARJAH
Key Result Areas:
Project detailing. Costing and Feasibility Study conducted with more than 30 clients in the above regions.
Successfully initiated launches into Ethiopia, Mexico, Uganda, Bolivia, and Peruvian Markets.
Projects handled- SPC Flooring, Color coating lines, CGL, Pasta Making, Tomato Paste manufacturing. Various Roll forming lines, Pipe making Line, Wire drawing Lines.
Establishing connect and enrolling ourselves with MINISITRY OF INDUSTRIES of African countries to be their authorized consultant for the SME Entrepreneurs and Startups.
EPC- Connecting with major EPCs- Focused on Cement Fertilizer industry.
Mar’10-Mar’20 with Tionale Pte. Ltd., Singapore as Deputy General Manager-Exports (Africa, Mexico & Latin American Countries)- Based in UAE OFFICE- 26 MILLION USD T.O from the average of 13 MILLION USD.
Key Result Areas:
Conducting statistical analysis to determine potential growth, designing sales performance goals and monitoring performance on a regular basis.
Supervising sales and marketing manpower as well as the hiring and training of personnel; tracking performance of company’s sales unit (staff, account, and team)
Designing successful sales techniques/strategies/tactics using customer and market feedback
Analyzing the client list for growth opportunities; supervising new sales prospects
Developing and deploying quarterly and annual plans, programs and policies for company Sales Managers; backing all cross-company sales objectives such as budgets preparation, forecasting of sales targets, and so on
Maximizing business goals and revenue by advancing channels, implementing distribution and pricing strategies, identifying key adjacent markets, and using emerging channels
Increasing business by formulating most favorable organizational structure and motivating entire team to optimize ‘best-in-class’ product development and delivery.
Ensuring alignment of business plans with marketing and sales strategies by concentrating on business management, planning, and data analysis
Refining core product attributes: ensuring positioning and sales strategies align with annual business development plans and marketing analytics.
Conceptualizing & implementing go-to-market strategy for new product offering for entry into new markets and enhancing product and service offerings
Generating client accounts through relationship building, thereby achieving sales target, while enhancing profit revenue
Gathering market and customer information and providing feedback on buying trends
Planning & building strategies for achieving reduction in the product cost and tight OPEX control, franchise development and channelizing sales target.
Highlights:
Tyre Business-13 YEARS OF EXPERIENCE
2.5 million USD T.O for a start up company with 12% profit gross and 9% nett.
Experienced in selling and leading a team for tyre business in UAE, Africa and Latin America.
First ever business for the group for MEXICO TYRE business. Initiated the brand registration with govt body IMPI, NOM certification for the tyres.
7.50-17 -Potential identified, convinced the factory to produce the tire and established the Distributor in 2 weeks time for the Mexican market. Potential of the market is 1 million pieces a year.
Made Sudan the core tyre market for the company with annual turnover of 5 Million USD. Entering in to 400-8, LT, TBR, OTR and Agri segment covering the entire range.
First ever branded 27 R 49 OTR MINING SEGMENT business for the company initiated in Mexico.
Played a key role in developing business of over one-million-dollar business in the first year of the company in Djibouti Market (this market was not penetrated well previously)
Steered business operations for the profit center with a view to realize pre-planned sales and revenue targets; formulated profit center budget for operational / business development activities
Identified the gap in sourcing for branded tires for Japan/Australia market and enabled the cross sales from Mexico to this region.
Developed strategic partnership with General Motors, Egypt which boosted the product revenues from USD 300,000 to USD 3 million within a year in 2013 for a Single account.
Leading a team for the Latin American business amounting to 11 million USD revenue.
Textile Business
Identified - Non-Woven Polyester Fiber as a core product which has the potential to be scaled up to 30 million USD @8%-9% GP and convinced the management for focusing it as a product for the whole group by setting up the example of MEXICAN biz. Finally the company has taken up Non Woven fiber for other big markets of USA , Brazil.
Yarn business-Kick started the business in Ethiopia.
Leading a team for the Latin American business amounting to 26 million USD revenue.
Food Business (Palm olein, Sugar and Rice )
Opened the business for FOOD in East Africa for the company which was nonexistent for the group until 2012. Additional 3 million USD achieved through this.
For the first time ever Djibouti market did more than 1 million USD T.O in the food business
Building Materials Business
Cold Rolled Black business in Sudan in which one account itself did business close to 4 million USD.
Made Sudan the core Building Materials market for the company with annual turnover of 15 million USD.
Achieved highest ever sales in the market of Bolivia in company’s history clocking 6000mt in a market potential of 26000mt.
First ever GI sales to Mexico in company’s 35 year history.
Used the Lock in strategy by keying in certain customers in Latin American market with JSW Steel Business.
Credited for identifying exclusive distributors for Mexico, Bolivia, Peru, UAE, Sudan, DR Congo, Egypt Ethiopia, Rwanda, Kenya, Mozambique, Tanzania & Somaliland.
Impacted organization profitability through effective strategic and tactical management decisions and new business development.
Expo Work to brand the Company and Lead Generation activites
Organizing Tionale’ s participation in International fairs in SEMA (Las Vegas), USA, Expo Textil Peru, Expo Cihac, Expo Mueble International Mexico & Tires Expo Panama and creating new markets and new customers within the existing markets.
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Previous Experience
May’06 – Mar’10 with TVS Motor Company, Coimbatore, Tamil Nadu as Territory Manager (Assistant Manager, Sales)
Highlights:
Bagged following awards outstanding performance:
Second Best Performer Award for total two wheeler volumes in South India at a Marketing Conference at Bangalore in May 2008
Best Trainer Award in Train the Trainer Programme in 2007 with a training record of 1616 man-hours
Star Executive for the Year 2006’ 07 Award in the annual conference held in Goa in May 2007
Received award for improving scooty sales in Coimbatore region-“Scooty the Real Booty” through QC Presentation by participating in Total Employee Involvement activities
Played a key role in increasing sales from:
31938 units/annum to 34538 units/annum with 8 dealers @ 8% growth rates
39700 units/annum million to 43433 units/annum with 11 dealers @ 9 % growth
Contributed in attaining 20% growth in Scooterette Segment and also streamlined the focus area of dealerships for the first year and recorded a growth at 32% in the second year
Initiated new concepts of selling for Scooterette segment by focusing on outside sales via. Beauty Parlors and Ladies Tailoring Shops and others
Played a key role in improving dealership sales process and managing sales related activities and received appreciation for the same at the at Zonal Conference in Hyderabad-2009-10 on the topic- “DMS Before & After”-
Acknowledged by the management for selecting the presentation on Improving the Dealership Revenue through the Software Dealer Management System and the same was presented in the Annual TVS Dealer Meet and was sent to QC Panel of TVS Motor at Hosur
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Education
M.B. A in Marketing and Operations from Lal Bahadur Institute of Management, New Delhi in 2006 with 65.5%
B.Tech. in Mechanical Engineering from T.K.M College of Engineering, University of Kerala in 2003 with 69.6%
12th from St. Josephs College, Devagiri, Calicut in 1998 with 82.4%
10th from Silver Hills High School, Calicut, Kerala in 1996 with 90% (Secured position among top 10 students for obtaining above 90% marks in the Board Exams)
Certification
Certified as a Trainer for Basic Dealership Salesperson in 2008
Attended “Train the Trainer” Programme for training dealer sales team.
Academic Project
Title: Fabrication and Design of Torque Flow Pumps
Duration: 2 months
Organization: Process Pumps Pvt. Ltd., Bangalore
Trainings
Attended training:
At TVS Motor Company, New Delhi as Summer Intern-followed by which I was taken into the company as Territory Manager.
Underwent Train the Trainer Programme for developing Training Skills.
On Planning, Executing and Monitoring the Business Objective-Mercuri International-2013
Gallup Training-2018 – Don Clifton Strengths Identification which identifies me as a Developer, Relator, Arranger, Significance and Analytical which is a ideal combination for team managerial roles.
Extracurricular Activities
Represented final year engineering batch at T.K.M.C.E
Worked as:
Secretary, Literary Association at School
Team Member of ‘Bangalore Outreach’ team which conducted placement related activities for the MBA Institute
Played as Captain of the school Football Team and member of college Football Team
Bagged certificates in various sports and literary events
Received Best Essayist Award in English Essay Competition
Emerged as Best Actor Receiving in High School Category Drama Competition
Social Engagement
Acted as head of Blood Donation Wing of National Service Scheme of T.K.M.C.E Unit
Volunteered the activities of an NGO named Arm of Joy