Zainab Bano Marketing Manager
Kanpur, India
BRIEF SUMMARY
Email.- zainabbano101@gmail.com LinkedIn- zainab-bano Skype- zainabbano4 Phone- +971507547068 ,
+918874416118,
Zainab is result-driven marketing professional experienced in driving growth through innovative, fact based skills backed by strong analytical approach. She possesses excellent relationship management skills and management of senior stakeholders. She holds B2B marketing experience in consumer product industry for 3 years, have worked on strategy definition in the areas of Marketing, Digital Marketing, Ecommerce and have managed and participated in industry fares globally.She executed marketing plans in areas of market and product development, through application of Ansoff Matrix managed marketing budget, conducted market surveys and updated senior management on market change.
ACADEMIC QUALIFICATION
MSc. in International Business
Aston University, Birmingham, UK
2014 – 2015
Bachelor of Commerce
Christ Church College, Kanpur, India
2011 – 2014
High School
Methodist High School, Kanpur, INDIA
1997 – 2011
PROFESSIONAL QUALIFICATIONS
Certified Accounts Executive learning from a Professional Institute.
Certified Communication skills in Foreign Language Mandarin( Basic Level) from a Professional Institute in Malaysia.
WORK EXPERIENCE
Marketing Manager
Bharat Tanning Industries, India Jan 2016 – Sep 2018
Started working as Assistant Marketing Manager and promoted to Marketing Manager for the company. Currently monitoring industry trend, pitching marketing plans to groups to achieve increased sales in targeted markets and educating staff regarding brand viability.
Roles and Responsibilities:
Organising promotional campaigns globally and attending industry fare as a company representative.
Monitor business by refining strategies and implementing tactics to maximize sales, market share and profitability through application of Porter's Five Model.
Devise Marketing strategy and digging out marketing tactics for new product.
Conducted SWOT analysis, evaluated and selected target market segment and then transform insights to actionable plans
Working with internal and external creative resources to develop new creative ideas, offers and executions.
Steer the integral product development from start to end.
Establish and maintain strong partnership with respective product development, design colleagues and project management team.
Negotiating Rates and terms.
ACHIEVEMENTS:
Captured 15% expansion in customer base since 2016, achieved during the period of overall decline in the Leather Industry.
Participated in Industry fare globally and generated new customers for the company.
Did pollution management and used company's by product to generate new source of income.
Assistance Commercial Executive
R.A. TRADE & INDUSTRY, INDIA Apr 2014 – Sep 2014
Worked as Assistance commercial Executive on internship. Roles and responsibilities included:
Procurement of raw material and any matter arising thereon.
Managing Export documentation for the company.
Monitoring the quality of product.
Coordinate activities with other departments (Sales, Accounting, Warehouse)
ADDITIONAL SKILLS
Design Thinking Program Management Digital marketing Product management Website management Pollution Management Market Research
KEY COMPETENCIES
Providing innovative new ideas and solutions to problems. Able to juggle priorities and multiple projects.
Having Creativity and imagination.
Adaptable to new techniques.
INTERESTS & HOBBIES
Socialising with family and friends Skating
Reading
Travelling
ADDITIONAL INFORMATION
Holds UAE Residence Visa