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Alaa Taha

Candidate ID: 1518652

Career Summary

Bachelors Graduate in BUSINESS Administration "MANAGEMENT" With More than 10 years job experience in Sales, Marketing, Event management & Digital Marketing.

Skill Set

Marketing, Sales, Event Management, Digital marketing

Professional Information

Total Experience : 10

Nationality : Lebanon

Qualification Level : CA / CS / CFA / Other Professional Degrees

Job Function : Advertising / Media Planning / PR

Work Location Preference : Kuwait, Bahrain, Oman, Saudi Arabia, Qatar, UAE

Detailed Profile

Alaa I Taha

Saudi Arabia
Contact No: +966 59 000 5781

A well experienced Marketing & Sales Supervisor with proven business judgment; strategic skills, leadership and a track record of handling highly significant clients and projects. Excellent interpersonal and communication skills provide the ability to operate effectively at all levels and across all disciplines, experience in presenting to senior management, meeting with customers and over-all coordination of handled projects; highly competitive, passionate, persuasive and articulate.


Graduate with good sales experience that is eager to contribute strong leadership and interpersonal skills, as well as highly applicable experience, to your firm in a sales-marketing-management capacity.
Core Competencies:

• Prospecting Direct Target Market
• Strategic Sales & Marketing plan
• Presentation Skills
• Market Research
• Persuasive styles in Marketing
• Direct Sales and Marketing
• Client Partnership Building
• Telemarketing

Career Highlights and Achievements:

Gulf Taleed Commercial Service Company “Philip Morris International” “Nestle Middle East”. (Riyadh/Qaseem, Saudi Arabia) : April 1st 2013 till Present.

• Consumer Engagement Supervisor

Tasks and Responsibilities:
• Making contracts with agencies and companies responsibilities
• Managing agencies in Riyadh/Qaseem with a total of 200 promoter and 30 supervisors
• Interviewing, Selection, Training more than 300 employee (promoters/supervisors)
• Market analysis with strategic business planning for each quarter .
• Managing all POS’s and HORECA in Riyadh.
• Event Management, from guests to entertainment.
• At least 3 Events are organized every month with a total of 56 events from the date of joining.
• Contracting LAMPS for annual commitments.
• Researching the market for sales.
• Intensive Market studies during Ramadan (Census).
• Conducting surveys.
• Giving presentations for other companies and briefings at events.
• Organizing and attending events such as conferences, seminars and exhibitions.
• Develop and implement new tools of communication through consumers or experiences. (consumer engagement programs) in order to create brand awareness, spread brand values, establish and stimulate loyalty of Company brands among consumers.
• Assist in establishing and maintaining professional and profitable business relations with existing LAMP (Legal Age Meeting Point) & Key Accounts.
• Continues competition reporting including plans, pictures, items and results.
• Managing Scope of work with full managerial responsibilities ( Rechecking reports, coverage plans, communication with other departments, calculating stocks and items needed for each quarter, organizing CE members schedules and tasks
• Digital Platform Management from A to Z
• Sale forecast and analysis with the suppliers in the market
• Promotional activities management ( KA’s & GT)

VIA Advertising Co (Bahrain & Saudi Arabia): February 1st 2011 till December 1st 2012

• Indoor/outdoor Sales Executive

Tasks and Responsibilities:
• Managing a portfolio of accounts.
• Dealing with all aspects of an advertising campaign.
• Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
• Using an existing network of industry contacts to generate revenue & achieve targets.
• Researching leads to pitch for new business.
• Leading project management activity.
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
• Assisting administrative work, as required.
• Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue.
• Maintaining and improving relationships with existing clients.
• Communicates the client's goals, constructive feedback and represent the client's interests, to the team.
• Reports to the Managing Director, providing regular input on all account activity, including status and call reports on a weekly basis.
• Strategic planning capabilities and creative thinking.
• Plans and carries out responsibilities with minimal direction

First Medical Co. LTD: Feb 1st 2010 till Jan 30th 2011

• Sales Coordinator

Tasks and Responsibilities:

• Responsible to find new clients & increase the sales revenues
• Using face to face presentation as sales technique for all main contractors
• Delivering customer service after sales
• Meet customers on company premises to discuss their requirements.
• Maintain good relations with company customers
• Maintain an efficient working environment.
• Make accurate purchases of material supplies for resale as required and take customer payment by credit/debit card as required.
• Solve problems by liaising with the other staff and the customer.

Poppins (Mansoura, West Bekaa Lebanon): Feb 15th 2008 till November 30th 2009

Production Operator

• Responsible for the chocolate bars.
• Operating and supervising 20 workers.
• operating machines, packaging and any other steps in the manufacturing process
• Controlling production process and coordinating with other departments.
• On time delivery.
• Control and supervision of 20 workers to ensure efficient and effective production

Training & Certificates:

VIRGINIA Institute Of Finance:

Courses attended:

• Managing Your Team Through Coaching ( May 2018)
• Coaching For Optimal Performance (OCT 2017)

Dale Carnegie Training:

Courses attended: Present With Impact (March 2017)


First Transformers Academy Saudi Arabia (Nov 2016)


Courses attended:
• Advanced Business writing ( May 2016 )
• Advanced Supervisory Skills ( April 2016 )

Brand Building TAD:

• Courses attended: Core territory Management ( Oct 2015)

Persona Global:

Courses attended: Mentoring & Coaching (Nov 2014)

Brand Building TAD:

Courses attended: Core territory Management (March 2014)

Star-Manship & Associates ( July 2013)

Courses attended:
• Selling skills
• communication skills,
• effective writing skills
• Body language
• Team Building
• Persuasive Selling (BACE)
• Brand Knowledge + C4
• Time Management.

Educational Background:

Bachelor of Business Management
Lebanese International University
Bekaa, Lebanon
Personal Data:
Date of Birth : 25-2-1985
Birth Place : Al Dammam, Saudi Arabia
Marital Status: Married
Nationality : Lebanese
? Excellent oral and written communication skills
? Computer Literate
? Strong leadership skills
? Oriented to growth
? Flexible
? Time Management Skills
? Negotiation Skills
? Influence and Persuasion skills

References available upon request