Nisham Rahman
Dubai- UAE
+971-50 7729209
nishamrahman7@gmail.com
Valid UAE driving license
Immediate Joining
Sales & Marketing Professional with Experience in Retail Marketing & Corporate Marketing Seeking a Position to Implement Innovative Marketing Strategies & Utilize 15 Years of Experience.
1. WORK EXPERIENCE
Business Development Executive-(October 2019 - Present)
Aegeus Global Services LLC
Trade Marketing Executive/Promoter Supervisor - (March 2016 – April 2019)
AL KHAYYAT INVESTMENT (ALPHAMED) – Key Products are TEFAL & MOULINEX
IN-STORE ACTIVITIES
? Lead Activation activities that are in-line with market insights and consumer insights.
? Propose and set up consumer promotions for each activation.
? Develop Trade leaflets: product selection, promos, artwork execution to increase brand presence, market share
? Monitor in-store implementation with distributors and agencies and ensure execution is as per objectives.
? Propose and develop POSM for in-store activities in coordination with product managers and in line with the brand guidelines.
TRADE MARKETING
? Develop Consumer promotions in collaboration with Trade Marketing Manager and support Market executions- end to end responsible for promotions across all stores
? Ensuring listing for all new products, maintaining and updating MSL list.
? Maintaining and tracking the distributions , promotion tracking , forecasting regular sales and promo sales
COMPETITOR ANALYSIS
? Monitoring competitor activities, actively involved in forecasting, identifying knowledge gaps and filling them- Share of Features, Share of Space, Shelf and Podium display
? Conducting regular market visits to study competitor activities, shopper observations, POP implementation and retail audit.
MERCHANDISER TEAM MANAGEMENT
? In charge of their daily activities, organize and coordinate sales promoter’s duty schedules.
? Reshuffling the promoters based on their performance,
? Setting monthly targets, supporting promoters to reach the target by ensuring stock availability and promotions.
? Track weekly, monthly, and quarterly performance of sales metrics.
? Conduct monthly meeting with all the promoters.
2. WORK EXPERIENCE
Sales Key Accounts Executive - (March 2014 – December 2015)
REDINGTON GULF – Key Products are IMATION, TARGUS, LOGITECH, I-LIFE
Segments – Hypermarkets (CARREFOUR Dubai, Ajman, Al-Ain)
Responsibilities:
? Develop marketing strategy to build on high turnover business reaching across all channels of distribution & across sales territory
? Develop trade marketing strategy to bridge the consumer and product gap.
? Dealing with buyers, store managers and Dept. Head of major retail chains.
? Conducting regular Business Reviews with customers
3. WORK EXPERIENCE
Corporate Sales / Sales Key Accounts Executive (Jan 2010 – Feb 2014) Retail & corporate
JUMA AL MAJID EST – OFFICE EQUIPMENT DUBAI - Key products are KONICA MINOLTA(COPIER) ,INTIMUS PAPPER SHREDDERS.
Responsibilities:
? Delivered 32 New Accounts with increasing the margin of 20%.
? Maintaining and providing utmost sales and Services to the existing clients and bringing up the new business.
? Maintain cordial business relationship with Key accounts through prompt service as per their changing business needs.
________________________________________ ACHEIVEMENTS
? New Market and Business Development – Expert in new market identification/penetration and business generation. Instrumental in formulating new sales and marketing strategies resulting in improved staff morale and increase in business growth of Cookware & Household Items
? Distributor Management and Negotiations – Hands-on experience in enabling effective distributor management and negotiations demonstrated while working at Redington Gulf wherein successfully coordinated planning and execution of direct marketing activities in collaboration with local distributors to ensure a positive image for brand Imation, Targus and Logitech.
• TRAINING
? Selling And Supervisory Skills - Training Program from Spearhead Training, Communication and negotiation Skills - (Al Futtaim Training Centre)
? SAP SOFTWARE - Trained in SAP from Al Futtaim Co & Redington Gulf
? ORACLE - Trained in ORACLE from Juma Al Majid EST & ALPHAMED
? COMPUTER SKILLS - Well versed with Microsoft EXCEL & WORD
• EDUCATION
? Bachelor of Business Administration - Marketing Management. (UAE Attested)
? Higher board of secondary – India
? Secondary Board of Examination - (Gulf Model School) – Dubai
•PERSONAL DATA
? Nationality : INDIAN
? Gender : Male
? Language : English, Hindi, Urdu, Malayalm, Tamil.