E X P E R IE NC E.
-----------------------------------------------------------------------------------
GROUP MARKETING MANAGER (9 Month FTC) January 2019 – Present
Etch Group (Etch & Big Radical) – London, UK
Etch Group is a people-first network servicing all sectors across innovation (Big Radical),
digital marketing, digital products and gaming (Etch).
• Audit of group marketing operations, performance and analytics,
• Analysis of consumer behaviour and market opportunities,
• Development of new group brand proposition,
• Creation and implementation of strategic marketing plan to achieve short- and long-
term objectives, focusing on brand positioning, equity and consumer targeting,
• Collaborating closely with the business development team to inform sales activities,
• Management of social media, events, PR activities and strategic partnerships.
CONTENT MARKETING MANAGER May 2018 – October 2018
Rooster Punk (Flamingo Punk) – London, UK
Rooster Punk is a purpose-driven brand and integrated creative agency. Also trading as
Flamingo Punk, the agency works with next generation lifestyle, FMCG, technology and
finance brands to unearth their reason for being and become a modern force for good.
• The construction of Flamingo Punk’s marketing plan including brand strategy,
positioning and customer acquisition,
• Content planning and strategy, including SEO and press opportunities,
• Oversight of creative direction across all promotional content, incl. social, video and
web,
• Coordination of events, sponsors and brand partnerships.
ACCOUNT/PROJECT MANAGER June 2017 – May 2018
Rooster Punk – London, UK
• Leading strategy and planning teams to execute creative projects and campaigns,
• Planning and execution of experiential events and accompanying campaign content,
• Reducing operating costs through effective management of internal resources,
budgets and timescales,
• Managing client relationships; Samsung, KPMG, Borrow A Boat, Thompson & Scott
EDUCATION.
-----------------------------------------------------------------------------------
UNIVERSITY OF SOUTH AUSTRALIA
Bachelor’s Degree in Marketing and Communication 2014
NORTHERN ARIZONA UNIVERSITY
International Exchange Program 2014
EXPERTISE.
-------------------------
Marketing Strategies & Campaigns
Brand Propositions & Positioning
Data & Analytics
Product Development
Content Strategies
Public & Media Relations
Operational Transformation
Partnership Management
Event Management
SKILLS.
-------------------------
PUBLIC SPEAKING
ADOBE CREATIVE SUITE
MICROSOFT OFFICE SUITE
KEYNOTE
HUBSPOT
XERO
LANGUAGES.
-------------------------
ENGLISH
GERMAN
AWARDS.
-------------------------
Account/Project Manager, Rooster Punk
Best SME Targeted Campaign –
Samsung ‘More Good Days at Work’
Best B2B Integrated Campaign –
KPMG ‘Changing Futures’ (Highly Commended)
HOBBIES.
-------------------------
TRAVELLING
ADVENTURE SPORTS
FITNESS
PHOTOGRAPHY
FILM & TV