I would like to introduce myself as a retail marketing professional with over a decade's experience in marketing, communications and advertising. My strengths lie in my ability to conceive and implement result-oriented strategic marketing plans to drive revenue growth and strengthen brand presence in a competitive market. I believe that my experience and diverse skill sets, enhanced with an MBA from a globally ranked institute, is an excellent match for your company.
I have recently re-located to Dubai and have last worked as Senior Marketing Manager for an international women's fashion brand with Bestseller Group in Mumbai. Here, I was responsible for marketing operations of 50 Exclusive brand stores and 98 shop-in-shops across India. I offer a history of proven results, as evidenced by the following marketing accomplishments:
Increased store sales by 18% in new markets within a month through the conceptualisation and execution of unique events, ATL and BTL customer engagement activities.
Led national marketing campaign (comprised of outdoor, digital media and PR initiatives) for a secret party ‘One Night ONLY’ that reached out to 12 million fans and engaged with 247,000 customers across digital platforms within a span of 20 days.
Turned around the social media pages of ONLY in a year’s time with innovative content strategy that resulted in organic increase of twitter and instagram followers by 148% and 830%, respectively