An enthusiastic, focused and tenacious self-starter, goals-oriented and determined,
possessing a confident and friendly attitude. A committed and experienced advertising
executive who relishes challenges and readily assumes responsibility and accountability with
a personal performance role. Articulate and outgoing, a perceptive marketer who fully
appreciates the importance of excellence and precision in all aspects of brand management.
Worked in various capacities in the Agencies from Client Servicing to Event Engineering. Was
associated in starting a concept of Retail Advertising and Merchandising Services while
working with MAA BOZZEL group company RAMMS. Started the concept of Retail Identity
Projects and Shop-in-Shop concepts. Implemented various successful projects such as
GOODYEAR Tyre Service Centres, VIP Lounges, Asian Paints Colour Corners, Hero Honda
Showrooms, Mahendra & Mahendra (Tractor Division) Retail Outlets to name a few.
Headed the manufacturing units for Pavilions and Interiors India Pvt. Ltd, India’s Premier
Exhibition and Retail Company and Lotus Marcom. Both units are fully automated and having
CNC environment using all substrates in manufacturing.
Key Skills
Managing Brands:
Identifying need gaps and generating new ideas that helps the brand
at the market place.
§ Providing retail solutions with complete understanding of the Brand
needs, Positioning and Personality
Conceptualizing and executing brand communication strategy
Conducting market research activities in-house and through external
MR agencies for evaluating concepts, products.
Developing and executing promotional activities.
Understanding conversion of shopper insights into tangible benefits that
would increase ROI of merchandise