Since - Feb'20: Thakaa Technologies, Doha, Qatar as Chief Growth Officer
IoT Hardware company building world's first smart educational prayer rug-Sajdah
• Build cross-functional team of 12 members, including Sales, Commercial Operation, innovation, Product Development Marketing, HR, Finance, Accounting, and Distribution.
• Develop growth program to get the board and management to approval.
• Design growth strategies for innovation, value chain design: developed new market segments which concentrate on augmenting the
revenue & achieving top-line and bottom-line profitability focused on sales & best practice identification and implementation
• Administered product from the concept note stage to end product along with ownership of portfolio roadmap, innovation, life-cycle
management, market share and profitability
• Create and launch marketing activities including target segmentation, offer, message, creative quality, content effectiveness, contact and
communication channel such as website, social media, google such rank, PR
• Lead a business growth, value, volume and market share in 9 countries, adding new market.
• Develop and offer direction to Sales Team pertaining to sales patterns, trends & future sales to drive business decisions
• Prepare & executed high-level strategies, making high-stakes decisions & combating mission-critical business challenges
• Conducted competitor analysis in order to keep track of competitor moves.
Highlights:
• Improved average website conversion rate by 2.85%
• I designed a market research strategy to hear customers' voices. It helped to innovate the product, which resulted in an 18%
growth in new customer acquisition. Example: Screen stand 45*, Apple Watch supported user control transactions.
• Improve Google search rank, on query "Sajdah educational prayer rug "in, working on public relations and integrated marketing
plan, that helped to increase engagement rate by 4% across all social media platforms.
• I onboarded outsourcing partner to reduce fixed cost on an average of 12%.
• Reduced customer acquisition cost by 10% and coordinated business growth with hands-on engagement throughout all business
development life cycle milestones.
Key Result Areas:
• Spearheaded cross-functional team of 24 members, recruited all team members from the market with keeping eyes on the best talent in the market
• Performed functions related to:
o I take Initiatives to plan business cases, including innovation, business ventures to get the management to approve.
o Performance management of channel partners, including development and execution of joint sales plans, local area
marketing, staff coaching, recruitment and hosting of constructive meetings
• Providing consistent partner management to ensure partners develop their sales, pre-sales and delivery capabilities in line with
the designed strategy
• Worked with the team to identify opportunity and proposal development, including development, education and nurturing of
channel partners.
• Set-up KPIs & targets, acquired talents vis-a-vis competency requirements, enhanced staff skills, boosted morale, and increased
engagement
• Sourced organic, healthy and presume food product, keeping local market need, operation cycle, cash rotation, plan to minimize
Sep’17 – Feb’20: Joint Force Food Stuff as Marketing Manager & Chief Operating Officer FMCG start-up, dealing with organic, value added premium food products.
the primary risk of stock out, expiry and so on
• Evaluated P&L transactions to improve strategies using tools such Five whys, 80-20 rule, SWAT analysis etc, managing budget, allocating resources, reviewing expenses, assessing ROI, formulating forecasts and preparing financial statements
• Negotiated new deal with the current supplier.
Highlights:
• Increased business revenue from 0 to $1.6M within one year, developed an effective business model achieving 30% on an average growth month over month.
• Maximized brand visibility by organizing in-store and shelf display of products to 105 key retail merchandise and sales accounts including Carrefour, Lulu Hypermarket, SPAR Supermarket, Monoprix Hypermarket, and Meera; improved average billing and customer lifetime value
• Developed portfolio and Launched 30 Premeum brands, 200+ SKUs in 2.5 years and managed to reach pay back period by 24 months.
• Delivered existing customer average growth rate 15%.
• Joined as Marketing Manager and got promoted after sex months of joining with the responsibility to manage the company as Chief
Operating Officer
• Assessed, evaluated and improved the quality of metrics: brand metrics, engagement metrics, and ROI
Key Result Areas:
Key Accounts Management, Administered portfolios, conceptualized actions per market development strategy and maintained an advantage
over the competition.
Highlights:
• Increased sales by 30%, developing strategic, operational sales plans and formulated strategies to improve sales growth.
• Delivered existing customer average growth rate 4%.; Customer retention rate up 98%, new customer
Sep'12 - May'15: Hindustan Unilever Ltd. (HUL), Mumbai, India as Territory Sales Officer
Key Result Areas:
• Developed comprehensive plan for the town coverage in Food Service-HORECA, formulated profiles, estimated the number of outlets and assessed channel opportunities
• Institutionalized approaches to regulate channel distribution for the primary / secondary sales, including B2B and hospitality sales, established commercial control and limit for customers, administering the RS (distributor) infrastructure for Mumbai
• Managed product launch, recommended changes to improve quality and directed the organization of events,
• Developed - New sales channel for food solution, ready cook products category.
• Working on new key customer development with lools like reffral, listing to cusomter and understading pain point,
Highlights:
• Achieved Annual Plan target for Mumbai, initiated competitive, profitable and sustainable growth strategy
• Optimized operational performance, attained 21% growth equivalent to 87 Rs. Cr AP from 72 Rs. Cr.
• Deliverd 5 % average customer acquisition gorwth.
Previous Experience
Aug’06 - May’08: Dreaming Eyes Society, Lucknow/Basti, India as Campaign & Event Manager
May'15 - Dec'16: McCormick & Co. (Kohinoor Specialty Foods India Pvt. Ltd.), Mumbai, India as Key Account Manager
Aug’10 - Aug’12: HAK Agro Foods, Mumbai, India Growth Path:
Sales Manager Executive Operations Officer
PERSONAL DETAILS
Date of Birth: 1st July 1988 Languages Known: English, Hindi and Urdu