Sivachandran.B
No.2, Sakthivinayagar Kovil Street, Nesapakkam,
Chennai-78, Tamil Nadu, India.
E-Mail: shivachandran.b@gmail.com
Mobile: +91-9789788148
SUMMARY:
Seasoned digital marketing manager with 12+ years of experience building and implementing
strategies focused on content-driven SEO, SMM, Email marketing, and PPC largely for small to
medium-sized eCommerce, B2B, B2C, SAAS and product sites. Experienced in leading small to
large teams to achieve sales and traffic increases to a good extent in a short span.
EMPLOYMENT HISTORY:
Oct 2021 to Present
Head - SEO (Digital Marketing Manager)
Joy Technologies LLC - Joy Kingdom Software Services
? Managed a team of 45+ full-time SEO associates and trained 200+ interns
? Conducted 250+ SEO audits and 150+ SEO experiments for client interactions and
campaign management
? Performed resource planning, optimization, and employee retention efforts
? Managed the overall hiring process and conducted over 400+ interviews
? Created work processes and set KPIs for team performance improvement
? Held one-on-one sessions with associates for motivation and constructive feedback
? Conducted SEO, behavioral, and technical training to build a high-performance team
? Managed client engagement and addressed escalations within agreed SLA
? Guided the team during end-to-end campaigns and ensured best practices
? Maintained Google and Bing Webmaster Tools accounts and monitored crawling and
indexing
? Tracked, reported, and analyzed website analytics to improve user experience
? Incorporated XML sitemaps, robots.txt files, and 301 redirects for SEO
? Recommended changes to website architecture, content, and linking
? Collaborated with the team to investigate critical SEO-related issues
? Researched and analyzed competitor websites and advertising links
? Analyzed SEO outreach goals and presented findings to the marketing director
? Managed SEO campaign expenses and reconciled discrepancies
? Executed tests and collected data to achieve maximum ROI in paid search campaigns
? Planned, ran, and analyzed client PPC initiatives and campaigns
? Created content strategies for digital media and optimized website content
? Developed and deployed content marketing strategies
? Monitored and evaluated website analytics to identify trends and opportunities
? Collaborated with designers, copywriters, and developers for search marketing
campaigns
? Completed keyword research and analyzed competitor SEO and PPC campaigns
? Crafted and implemented strategies to increase search visibility and website traffic
? Helped clients develop website portals and social media pages
? Maximized strategic approaches and made appropriate adjustments
? Designed paid client ads for diverse social media platforms
? Conducted market research and competitor analysis
? Generated reports to monitor website performance, search engine rankings, and domain
authority
? Managed search engine marketing budgets and tracked campaign performance
? Devised effective link-building campaigns
? Implemented pay-per-click campaigns to increase website traffic and conversions
? Conducted A-B testing of ad campaigns
? Cultivated relationships with search engine providers for industry insights
? Provided periodical training for the whole SEO team on industry trends around SEO,
Digital Marketing, AI etc
May 2021 to Oct 2021
Digital Marketing Head
Zaigo infotech Pvt Ltd
? Plan and oversee all aspects of our digital marketing department including our SEO/SEM,
marketing database, email, and display advertising campaigns.
? Brainstorm new and creative growth strategies
? Plan, design and manage our social media platforms.
? Develop and monitor campaign and digital marketing budget. Measure ROI and KPI's .
? Identify trends and insights, and optimize spend and performance based on the insights.
? Prepare accurate reports on our marketing campaigns overall performance.
? Manage the digital marketing team of SEO analyst, content writers and Graphic
designers
? Plan weekly activities and track the progress of the activities for internal team members
? Evaluate important metrics that affect our website traffic, service quotas, and target
? audience.
? Track and measure SEO and Google Analytics metrics and provide reports
? Oversee and manage all contests, giveaways, and other digital projects.
? Utilize the strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.
? Develops strong, trusting relationships between clients and agency, providing leadership
and support during strategy, ideation, and execution.
? Manages client expectations, bringing issues/concerns to clients' attention before they
become problems, offering potential solutions, and advising of potential delivery delays.
October 2018 to April 2021
Digital Marketing Manager - Senior Web Master
Black Tulip Flowers LLC
? Develops digital marketing strategy by studying economic indicators, tracking changes in
supply and demand, identifying customers and their current and future needs, and
monitoring the competition.
? Plans and executes all web, SEO/SEM, Google shopping ads, database marketing, email,
social media, search, and display advertising campaigns. (PPC)
? Design, build and maintain our social media presence on Facebook, Instagram, Twitter,
etc.
? Contributes to marketing effectiveness by identifying short-term and long-range issues
that must be addressed.
? Measures and reports the performance of all digital marketing campaigns and assesses
against goals (ROI and KPIs).
? Identifies trends and insights and optimizes spend and performance based on the
insights.
? Brainstorms new and creative growth strategies through digital marketing.
? Plans execute and measure experiments, automations and conversion tests.
? Collaborates with internal teams to create landing pages and optimize the user
experience.
? Utilizes strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touchpoints.
? Identifies critical conversion points and drop off points and optimizes user funnels.
? Completes digital marketing department operational requirements by scheduling and
assigning employees and following up on work results.
? Maintains digital marketing staff by recruiting, selecting, orienting, and training
employees.
? Maintains digital marketing staff job results by counseling and disciplining employees,
and planning, monitoring, and appraising job results.
? Develops digital marketing staff by providing information, educational opportunities,
and experiential growth opportunities.
? Create and distribute engaging written on graphic content in form of e-newsletters, web
pages, and blog content on social media messages.
? Maintaining the Magento 2 based web shops (blacktulipflower.com, juneflowers.ae, and
5 + websites.) and leading the online sales team
? Improve SEO and PPC Performance and key marketing metrics with SEO strategies by
analyzing Google analytics, search console, Spy Fu, SEMrush, Matomo, and other
marketing/analytics tools
December 2017 to October 2018
Social Media Manager
Last Man Stands
? SEO (search engine optimization) and generation of inbound traffic
? Manage social media marketing campaigns and day-to-day activities including:
? Create, curate, and manage all published content (images, video and written).
? Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. .
? Design, create and manage promotions and Social ad campaigns.
? Manage efforts in building online reviews and reputation. Monitor online reviews and
respond to each review.
? Analyze key metrics and tweak strategy as needed and compile reports for management
showing results (ROI)
? Become an advocate for the company in social media spaces, engaging in dialogues and
answering questions where appropriate.
? Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that
are proven by testing and metrics.
? Monitor trends in social media tools, applications, channels, design and strategy
? Analyze campaigns and translate anecdotal or qualitative data into recommendations
and plans for revising social media, content marketing, SEO and social advertising
campaigns.
? Monitor effective benchmarks (Best Practices) for measuring the impact of social media
campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to
maximize results.
August 2017 to November 2017
Digital Marketing Executive
Anantya Tech Solutions
? Focus on business branding, strategy for B2B and B2C company products, Social media
management and SEO.
? Managed all Pay-Per-Click advertising, making decisions with a weekly budget though
Google Ad words.
? Supervise the engineering and design teams to implement optimization strategies for
landing pages and content pages that increase conversion rates and ROI.
? Responsibilities include growing qualified website traffic, identifying and defining digital
content to support and improving marketing and reporting processes.
May 2013 – July 2017.
Digital Marketing Executive & Executive Assistant – IT/Admin
Sunbright Designers Pvt Ltd.
? Maintained Magneto based E-commerce website.
? Strategic direction and management for all Search Marketing channels including paid
search, SEO, product feeds and comparison search engines, display and remarketing
design and implementation, email and social marketing including contest creation and
marketing,
? Ad Words setup and management and digital strategy for delivering best ROI for
campaigns on various result-oriented matrices of cost per click.
? Responsibilities include growing qualified website traffic, identifying and defining digital
content to support customer needs and improving marketing and reporting processes.
? Technical and Software Support in Branding and Product Development
? Creating engaging social media strategies and execution plans that cultivated audiences,
increased web presence and enhanced brand awareness
? Handling day-to-day Search Engine Marketing (SEM) activities including campaign
planning, implementation, budget management, performance review, and optimization
of paid search campaigns
? Reporting of campaigns with in-depth analysis on performance of keywords, ad copies,
bounce rates, etc.
? Assisting the Senior Brand Manager in the development of short and long-term strategic
plans including annual business plans, media, promotion and innovation pipeline
strategy with P&L and budget responsibility
? Acted as an Executive Assistant to MD in looking after all the secretarial activities.
April 2011 to April 2013.
Technical Support Executive.
Univercell Tele Communication.
? Dealing live demo of Smartphones and Laptops to customer at doorstep and showrooms.
? Software issues in Smartphone and Home PCs.
? Software updates and APPS Installation.
? Clearing technical errors
? Transfer of confidential data.
? Rectifying hardware and software issues in all type of leading laptops, desktops and mobiles
phones like Apple iPhone, Mac, Blackberry and Android Windows Phones etc.
? An expert in Windows phones Nokia’s Lumia Series loaded with advanced windows 8.1&10
CERTIFICATIONS:
? Certified in Inbound Marketing and Content Marketing from HubSpot
? Certified in Google Analytics
? Certified in Google AdWords Search Advertising and Display Advertising
? Certified in SEMrush SEO Certification
? Certified in Google’s Digital Garage: Fundamentals of Digital Marketing Certification
? Certified in ‘’DIGITAL MARKETING” from Zuan Technologies
? Certified in IELTS General Training with overall Band Score “6” (2018 to 2019)
RELEVANT SKILLS:
? Website Management
? Ecommerce Management - Magento, Wordpress (woo commerce), Shopify, WIX etc
? Search Engine Marketing (SEM)
? Search Engine Optimization (SEO)
? Inbound and Content Marketing
? Social Media Marketing (SMM)
? Email Marketing & Lead Generation
? Organic Link Building strategies
? Ecommerce Merchandising
? Google analytics G4 & UA
? Google Search Console
? Google Ads and Social Media Ads
? Data Analysis and Strategic Planning
? Market Research and prediction
? Resource planning
? Marketing Strategy
? Budgeting
? Technical training
? Process creation and optimization
? Team management
? Cross Team Collaboration
? Hands-On Leadership
? Office Management and Secretarial Skills.
ACADEMIC PROFILE:
? MBA in International Business with an aggregate of 60% from Alagappa University,
Karaikudi (DDE)
? B.E in Computer Science and Engineering with an aggregate of 70.8% from Infant Jesus
College of Engineering-Anna University, Tirunelveli in the year 2011.
? Intermediate in H.S.E with an aggregate of 76% and secured an aggregate of 86.8% in 10th
from C.M Higher Secondary School, Thoothukudi during the year 2005-2007.
PERSONAL DETAILS:
Name : Sivachandran.B
Father Name : Balakrishnan.V
Date of Birth : 23-02-1990
Marital Status : Married
Native Language : Tamil
Languages Known : English, Tamil
Nationality :Indian
Permanent Address : No: 30E, Polepet East, Thoothukudi – 628002, Tamil Nadu
LinkedIn URL : linkedin.com/in/sivachandran-b
Declaration:
Hereby, I declare that the above stated information is true to the best of my knowledge.
Thanking You,
Place: Chennai Sincerely Yours,
Sivachandran.B