Profile Summary
A competent professional with 17 years of experience in driving business growth, Customer centricity, Logistics & Warehousing, Channel Management, S & OP, Demand & Distribution Planning, manufacturing, across FMCG, Retail & Pharmaceutical industries.
Expertise in the development of SOPs on replenishment, Go to market (GTM/RTM) strategies, supply & demand planning, inventory management.
Expertise in Operations planning, driving Service, cost and Cash; good warehousing & transportation Practices, service to modern trade & institutions business.
Ability to drive cost reduction, manpower productivity in warehousing operations, and overall supply chain efficiency along with business strategy.
An able leader with skills in leading teams towards accomplishment of common goals & drive business results.
Career Time Line
• Reliance Retail (RCITPL) – DGM Planning -Jio Mart New commerce Grocery (Feb 18’- Till Date)
• Hindustan Unilever Ltd – Exports supply & Distribution planning manager (Sept ’16 – Feb 18’)
• Hindustan Unilever Ltd – Replenishment planning manager GTM (Feb 15’ – Sept 16’)
• Hindustan Unilever Ltd – Customer service Manager MT & CSD (Feb 13’ – Feb 15’)
• Hindustan Unilever Ltd – Demand Planning Manager, Skin cleansing & Personal Care (Feb 10’ – Feb 13’)
• Piramal Healthcare Ltd – Demand & Distribution Planning Manager, OTC, Generics & Acute Care (June 07’- Feb 10’)
• The Madras Pharmaceuticals, Chennai – Production planning & customer Coordinator (Sept ’02- June 05’)
Skill Set
• Customer Service, Front end supply chain, Demand Planning, S& OP, Supply management, Negotiations.
• GTM, Channel Management, In stock management, On shelf Availability, inventory optimisation
• Distribution, Logistics and Exports management
Key Result areas at HUL (Customer service, Demand & Supply planning, Replenishment)
• Managed front-end supply chain for modern trade & CSD channels for western region
• Steered customer engagement & monitored customer service performance, order to cash cycle, On shelf availability, in stocks management and operational relationships with customers.
• Coordinated collaboration with Supply Planning Team, Factories, warehouses & Customers managing replenishment from factory & DC to stores & distributors including modern trade retailers & CSD to ensure availability at distribution centers, retail stores & CPC.
• Streamlining the system and procedures, establishing effective inventory control across the distribution network for slow, non-moving & obsolete material ensuring ready availability of saleable materials to meet the targets,
• Conducting line fill and volume fill across customers, ensuring On-Time-In-Full (OTIF) fill rate from distributors to retail stores; driving PDP & dispatch compliance from DCs to distributors, providing end to end visibility to business
• Developed statistical forecasts & base lines; aligned all stakeholders like supply chain, category & finance & regional sales teams
• Hosted S&OP meetings to build consensus among all stakeholders on operational forecast; provided inputs on long term volume & capacity planning
• Driving Continuous Process Improvement (CPI) Process by managing and directing supply chain scorecard for the region
• Managed HUL exports supplies and networks as supply manager international sourcing services to Asia, UK, South Africa, China and Middle East for Unilever.
• Delivered various key projects during entire stint at HUL e.g. – Customer engagement portal for modern trade, improvement of OSA, driving transport efficiency for CSD etc.
Key Result Areas at Reliance
• Leading planning process excellence projects for ‘Reliance Trends’ & ‘Reliance Foot prints “
• Leading replenishment planning set up ‘for Ecom Grocery (to be launched soon) at RIL
• Implemented replenishment systems for ‘Jio Phone & LYF devices ‘at Reliance Jio
• Currently working on Key project for Reliance Jio - implementation of replenishment tool for – Jiofi’ in Jio and ‘FTTX’ (Fixed line fibre).
Significant Career Accomplishments
• Assisted in the training and making coaching / development modules for beginners in demand planning and customer service function
• Initiated a DSD (Direct Store Delivery) Model for CSD & CPC business which resulted into INR 20 Lacs savings per annum in logistics space; later the model became the benchmark in HUL and across many FMCG companies
• Created ‘Lever care Portal’ for customer grievances for Indirect Modern Trade
• Developed Policy Document rationalizing impact of ‘New Cash & Carry Stores on General Trade Channel
• Member of the team that received Best Customer Service Team Award for CSD in year 2014 & 2015
• 4th all India rank at NMAT for admission to NMIMS in year 2005
Conferred with
o Performance Culture Award as a Line Manager consecutively for 2 years in 2015 & 2016
o ‘Best Customer Service Manager’ individual award for Modern Trade in 2014
o CEO’s Award for Best Demand Planning Manager in 2012
o Received chairman’s prize for Project Manthan, a cost savings initiative at Piramal Health Care Ltd
Academic Details
Executive General Management program from IIM B in 2016 sponsored by HUL
PGDPM (Pharmaceuticals) from NMIMS, Mumbai in 2007
BE (Chemical) from Amravati University, Amravati in 2001
Other Course:
APICS (Basics of Supply Chain & Master Planning of Resources) from American Production & Inventory Control Society
Key References 1. Swati Kumari (Factory Manager, Hindustan Unilever ltd, Mobile: 7506045243)
2. Rupesh Kinekar (Ex. VP Biocon, VP Anthem Cellutions Pvt. ltd
Mobile: 9243555509)