Deputy General Manager – Digital, Shriram Value Services, May 2016 to Present
? Upgrade the online presence of Shriram Group’s companies – a multi-billion-dollar financial conglomerate in India
? Enable 'Internet' as a business driver
o Customer acquisition framework through online assets & marketing channels
o KPI planning & ROI dashboard
? Digital Roadmap
? Build & operate the online assets – website, mobile app & social profiles
o Handled development of customer portal development & mobile app
? Crafted ‘feature value matrix’ & co-ordinate build with internal development team
? Created Site architecture & UX approach for website; Development
• INR 3 million – amount of payment received through mobile app in 1st month
o Content plan & calendar for website & social profiles
Head – Digital Marketing Ops, BORN Commerce, May 2012 to April 2016
? Constructed Digital Marketing offering for the organization; Built from scratch
o ‘First client acquisition’ & grew the portfolio to handle 8 concurrent digital marketing accounts
o Developed the team to generate USD 1.5 million in annual revenue
? Created Digital Strategy for & Implement that with the help of DM team
o SEO, SEM / Paid Media & Social Media projects
? Carried digital marketing audit & provided recommendations for 50+ brands
o Brand verticals – Ecommerce, Fashion, Retail, Luxury, Travel & Hospitality, BFSI & B2B
o Geos – US, UK, Dubai, India, Singapore & Australia
? Accountable for Revenue & Profitability of the department
? Owner of all Digital Marketing resources – Man power, SW, Tools
? Involved with acquiring new business (clients) from US, UK and APAC (Business Development responsibilities)
? Evaluate scores of software – SEO, Web Analytics etc., for potential upselling to clients; Negotiate partnerships
o Eg: Jirafe Analytics (now with SAP Hybris), Mix Panel, KISS Metrics etc.,
? Key clients – Canon (Singapore), Skagen (US) – subsidiary of FOSSIL, TUMI (Singapore, Malaysia & Australia), Lorna Jane (US & Australia), HSS (UK)
? Key achievements:
o Search (Client: Israel based brand ‘Moroccanoil’; Market: US)
? 44% Y-o-Y increment in revenue generated by search traffic
? 51% Y-o-Y increment in number of orders through website
? 36% Y-o-Y increment in search traffic
o Search (Client: National distributor of ‘TUMI’, luxury luggage maker; Market: Singapore)
? 1.5 times increase in monthly revenue through search traffic
? 2.5 times increase in monthly orders
? 2 times increase in search traffic
o Paid Media (Client: A flagship bridal wear brand; Market: US)
? 55% increase in monthly revenue through paid media while reducing the cost per customer acquisition (CPA) by 13%
o The key challenge in the above two examples was in the form of competition from ecommerce heavy weights such as Amazon.com where the products from our clientele were sold through 3rd party sellers
Team Manager - Social Media, Sutherland Global Services, Nov 2009 to Apr 2012
? Launched the Online Reputation Monitoring team (social media monitoring) and turned it into a Revenue generating business segment
o This was the first Digital Marketing business contract for the company
? Built the portfolio to accommodate 5 concurrent accounts
? Key clients – Ebay, Symantec, Hughes Internet (US), EBags.com, Play.com (UK, now defunct)
Assistant Manager – BD & Pre-sales, Sutherland Global Services, Oct 2007 to Oct 2009
? Lead generation (Cold calls) / Opportunity identification
? Capabilities collateral preparation for client pitches
? Prepare & maintain the case study repository across practices, verticals & clients
? Market intelligence reports
? Key accounts – Deutsche Bank, DHL, PHH Mortgage (UK)
Senior Associate – Tech Support, Sutherland Global Services, Jan 2007 to Sep 2007
? Provided MS Windows XP tech support to Microsoft's customers in USA & Canada
Associate – Tech Support, Wipro BPO, Jan 2006 to Dec 2006
? Provided technical support to Real Network's (streaming media provider) customers in US & CA