Stephanie N. Amerman
Current City: Jeddah, Saudi Arabia Nationality: USA
+1 305 639 0515 Stephanie.Amerman@gmail.com
Multi-Unit/ General Manager/ Director of Operations
Training/Business & Franchise Development (Domestic and International)
Profile Summary: Business leader with 15 plus years in Hospitality, Entertainment and Hotel industries, opening new venues, along with operations improvement and turn-around management skills. Now seeking new challenges where I can contribute effective development, leadership and management in your organization.
CORE COMPETENCIES & SKILLS INCLUDE:
New Store Openings Support • Domestic and International Development •Construction Relations • Turn-Around Management • Recruitment and Training • Marketing • Content Development • Brand Promoting • Team Leadership /Training and Development • Human Resource Management • Business Development • Operations Management /Improvement • Sales & Marketing • Brand Development • Multi-unit support• Sales • Brand Ambassador • Public Relations • Menu Development • Conflict Resolution • Safety/Sanitation/Quality Control • Budgeting and Cost Controls • Financial Management • Corporate General Management • Guest Service • Vendor Relations/Inventory Management • Market Trends • P&L Management/Growth strategies • QuickBooks and Payables •Intercultural communication • Cross-Culture Brand Development • Growth and Educational Development of mixed cultures • Consulting • Project Management •
PROFESSIONAL EXPERIENCE
MOHAMMED RESTAURANT INCORPORATED – Jeddah, Saudi Arabia
Consultant: Business and Operations Development: January 2019- June 2019
• Worked directly with the owner to finalize concept design, vendors and suppliers including menu development
• Provided safety regulations and guideline recommendations
• Conducted a market survey and price point analyze to fully understand the current market in Jeddah
• Created the Pre-opening to Grand-Opening launch agenda and timeline with budget
• Provided the management team with formal training and supported them in the hiring process
• Launched the marketing campaign for the business
• Provided budget and assumption revenue plans based on market survey and the owner’s requirements
FUSION RESORT AND SPA – Phu Quoc, Vietnam
www.fusionresorts.com/fusionresortphuquoc/
Director of Food and Beverage: January 2018-January 2019 (One Year Contract)
Oversight of 4+ Venues, Events, Banquets and Weddings- Turn around management project
Vietnam’s Premium Luxury 5-Star Resort. All Spa Inclusive.
• Created and implemented SOPs, Sequence of Service processes and Checklists for all F&B positions
• Designed Training Academy and Outlet Manager Workshops to develop team members and managers
• Improved food and beverage service experience. Ranking improved from 35th place on TripAdvisor to 4th place in 6 months
• Coordinated Construction, design and OS&E for new outlets (Banquet hall, new outlet on river opening October 2018)
• Restructured department organizational chart
• Menu and Offering Development: including Food, Beverage, Events, Destination Dinning, Banquet and Wedding Packages
• P&L Management
JUNE 2017-JANUARY 2018- TRAVELED THROUGHOUT EUROPE, AUSTRALIA AND ASIA (to reach a goal of 30 countries; Currently on Country 38 and Continent 5).
Amerman Resume Page 2
PALMA INTERNATIONAL & AURA HOSPITALITY GROUP - Doha, Qatar
www.palma-intl.com & www.aura-retail.com
New Store Openings, Multi- Unit Operation Business Development and Brand Training Manager: June 2015-June 2017
Entertainment Sector- Locations: The Pearl, Qatar & Mall of Qatar, Al Rayann
Doha’s fastest growing company. Offering new entertainment, food & beverage and leisure to Qatari residents.
• Worked with the CEO to bring ideas and franchise concept to life in the GCC. Including SWOT and Market analysis, price development, venue design/layout, menu development, operational policies/procedures, company culture, and core philosophies for a full-service restaurant and entertainment center.
• Coordinated all aspects of new store openings including construction liaison, new vendor set-up, ordering furniture/fixtures, ministry approvals, staffing and training
• Collaborated and executed all PR, marketing, advertisement, Events and promotional efforts
• Expanded the brands to offer Summer Camps, Outside Catering and monthly in-store events.
• Trained different nationalities to understand and execute business needs.
• Adapted the brand to flourish with the culture of the Middle East.
• Largest grossing franchise to date.
PK’S PLAYZONE & GRILLE - Tampa, Florida
www.pkplayzone.com
New Store Opening- Project Manager: 2014-2015
Tampa Bay’s new premiere place to play. 45,000 square foot venue offering 6 state of the art attractions with over 100 arcade games, restaurant with bar and lounge.
• Worked with the owner to bring the PK PLAYZONE concept vison to life including venue design/layout, menu development, operational policies/procedures, company culture, and core philosophies for a full-service restaurant and entertainment center.
• Coordinated all aspects of new store openings including acting as owner rep/construction liaison, new vendor set-up, ordering furniture/fixtures, products and inventory, menu approval and staffing and training.
• Collaborated with owner on advertising and promotional efforts.
COOL DE SAC - Miami, Florida
www.Cool-de-sac.com
One-of-a-kind children’s play café where parents eat and drink while children interact in our edutainment stations facilitated by our hosts. Operating stores domestically and internationally. Awarded Best Birthday Party in Miami in 2012-2014. Awarded Family Parenting Magazine 2014. Awarded Best Children’s Entertainment Center and Best Kept Secret in 2011.
Board of Directors- Operations: 2015-Current
Corporate operational support and new openings globally in the Middle East and Asia. Including, construction management, safety regulation and guidelines, market surveys, Pre-opening to Grand-Opening launch, team training, hiring, marketing campaign, budget and assumption revenue plans.
Director of Operations and Corporate Training Manager: 2014
Advanced through company ranks to become the Director of Operations and Training resulting in responsibility for the oversight of the operations of 7 Family Entertainment Centers and two more in the pre-opening phase (Events & Parties, Food & Beverage, Retail, and General Admission) with over one million dollars in revenue and 50 plus person team per store. In addition, the implementation and execution of all Formal Training for all new store openings.
• Upheld and enforced corporate brand standards, quality control and integrity.
• Analyzed each store’s P&L to determine and developed a plan to improve sales and cut costs on a monthly basis.
• Insured all stores domestically and internationally are training their teams to core cultural standards and values.
• Assisted franchisees in pre-opening. Conducted formal training for each franchise. Opened each location and provided ongoing support and communication on a daily/weekly and monthly basis.
• Developed and implemented new marketing campaigns, trainings and content for CDS Concepts.
• Managed Managers for domestic locations; Accountable for their success.
Amerman Resume Page 3
Training and Development Manager: 2011-2013/Multi-Unit General Manager: 2012-2013
Responsibility for the daily operations of two Family Entertainment Centers. In addition, as Training and Development Manager, the implementation and oversight of all store training and recruitment as well as instilling and maintaining the “Cool” culture.
• Established and redesigned training standards and materials for Cool de Sac to fit company needs and to create corporate standards. Developed audition style recruiting to hire team members. Refreshed and redesigned Orientation and New-Hire Training and implemented quarterly training programs.
• Delivered training presentations to groups up to 50+ team members and instilled the Cool Culture and its importance. High retention rate for the hospitality and entertainment industry over 50% of team members have been working with the company for over a year.
• Successfully opened new locations (Dolphin Mall, Village of Gulfstream Park, Singapore, Bogota, Colombia, Panama City, Panama and Merida, Mexico). Assisted in Franchisee training and development.
• Improved operations and turned around poor performing locations. Lowered and controlled expenses without damaging the quality of experience by monitoring and lowering food cost percentage by 2%, beverage cost by 5%
General Manager: 2012
Managed 50 plus team members and oversaw all departments. Led, motivated, trained and developed team. Turn around management; improving store morale, productivity, cleanliness, overall happiness of guests and profitability.
• Organized and gained control over Accounts Payable, Petty Cash, and cash flow. Completed monthly Key Performance Indicators and Profit & Loss Reports. Presented monthly to partners, owners and upper-management on productivity of store.
• Strengthened team and made work environment more enjoyable through goal setting, team member of month and incentive programs.
Operations Manager: 2010-2011
Directly in charge of two departments at Cool de Sac (Events & Parties and Admissions). Assisted in opening second location at Dolphin Mall. Developed and trained current party model for Cool de Sac.
• Achieved budget goals, set record for highest sales in a given month and increased number of parties per month by an average of 37%. Generated Return on Investment of 65% for closeout events.
• Completed competitive analysis of local competition, developed ideas to drive sales from with-in, and negotiated free advertising in the local area.
COBB CINEBISTRO – Miami, FL
http://cobbcinebistro.com
Cinebistro is a unique fine dining experience, fusing entertainment with top notch food and drinks. Enjoy a premiere movie going experience in their big reclining leather seats.
Corporate Trainer, Store Opener, Shift Leader, Supervisor, Server: 2008- 2010
• Opened very first location in Miami, Florida and consistently had top sales.
• Designed and implemented training for new-hires. Created Orientation and produced Team Member Handbook.
• Delegated leadership roles and designed store team member structure including employee scheduling.
LOCALBOOKBIN .COM – Miami, FL
Marketing Ambassador: 2008
• Organized Marketing Team and marketed the company to students; FIU received the most hits and transactions on the website out of any other university.
CRACKER BARREL – Wesley Chapel, FL
Server, Expeditor, Server Assistant, Hostess, Trainer, Store Opener: March 2003 - January 2008
• Trained employees how to properly serve guests; led a team in opening a new store in the Tampa Bay area.
EDUCATION
FLORIDA INTERNATIONAL UNIVERSITY- Miami, FL B.A. Business Administration Concentration: Management
Involvement: Cross Country, Track and Field, Delta Phi Epsilon, Student Alumni Association
REGENT UNIVERSITY-Virginia Beach, VA M.B.A. Masters Business Administration -2020