A marketing coordinator's role is to support an organization's marketing efforts by creating and implementing strategies to improve customer engagement and sales.
Research
Analyzing market trends, customer behavior, and competitors to understand what's working and what needs improvement
Planning
Developing marketing campaigns, including online and offline events, and coordinating with the design department to create promotional materials
Execution
Implementing marketing campaigns, tracking their success, and reporting on results
Communication
Communicating campaign objectives, timelines, and deliverables to the marketing team, sales team, and other stakeholders
Analysis
Analyzing sales data and market trends to identify opportunities and inform marketing strategies
Budgeting
Monitoring budgets by comparing actual results with plans and forecasts