Responsibilities:
Scope and conduct consumer research for functions, leveraging vendors (e.g., survey design, hypothesis testing) or third-party research/tools, guiding budget, approval, and legal process to execute research, to generate insights from consumer research.
Generate insights and consult clients/partners on the function, create presentations to share knowledge of the industry, market landscapes, audiences, and trends.
Analyze and build an understanding of client/partner business and stakeholders, helping clients/partners understand how Google products can improve performance and efficiency.
Create forward-thinking and data stories, narratives, and pitches to support client/partner business (e.g., marketing events) or help clients/partners understand and reach their consumers using industry, marketing or third-party research.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
8 years of experience in digital media, sales, marketing, or product roles.
Experience identifying and recommending solutions to customer strategy, and working with executive leadership.
Experience in designing and executing tests (e.g., geo-lift, holdout testing, media mix modelling).
Experience with evaluating, recommending and customizing attribution models.
Speak English fluently in order to communicate in this customer-facing sales role.
Preferred qualifications:
5 years of experience working cross-functionally to influence priorities/strategy.
Excellent communication, project management, problem-solving, and organizational skills.
Experience analyzing and manipulating data sets using different tools and applying statistics in understanding patterns and providing insights.
Experience with direct response attribution measurement methodologies, tools (e.g., marketing mix modeling, incrementality), and data sets.
Ability to see granular as well as big-picture challenges.
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