Responsibilities:
Develop and implement digital marketing strategies across various channels.
Manage social media accounts, content creation, and engagement.
Optimize website content for SEO and manage online advertising campaigns.
Analyze digital marketing metrics to measure campaign effectiveness.
Stay updated with digital marketing trends and tools.
Coordinate with sales and creative teams for integrated campaigns.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, or related field.
Proven experience as a Digital Marketing Specialist or similar role.
Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
Creative thinking and content creation skills.
Analytical skills with the ability to interpret data and adjust strategies.