Head of Marketing
Job Location : Ajman, United Arab Emirates
Main Responsibilities :
• Attract new students across the Institution’s Portfolio of Programs
• Promote the profile of the institution as a whole to external audiences
• To develop and implement an integrated marketing plan for all courses, services, and higher degrees.
• Develop and implement communication campaigns with appropriate media in order to attract inquiries from prospective students and agents. (advertising, direct mailings, newsletters, etc.)
• Develop all promotional materials using internal resources and external agencies so that potential students, agents, etc. receive accurate and reliable information on courses.
• Represent the institution at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
• Prepare an annual marketing report to facilitate strategic decision-making by management.
Knowledge, Skills & Experience :
• Appropriate Degree in Marketing
• Relevant experience in Education Industry
• Networking Skills
• Willingness to travel outside the country
• Strong communication skills
• Wide knowledge and experience of consumer and b2b marketing
• Managing the marketing & promotions budget in order to meet the targets in the most cost-effective manner.
• A valid UAE License is a plus