Develop and implement marketing strategies to drive sales, increase brand awareness, and boost customer engagement for the organization.
Execute brand marketing campaigns and manage the brand launch calendar, coordinating with departments for successful rollouts.
Build strong relationships with media, influencers, and partners to enhance brand visibility and achieve sales objectives.
Stay updated on industry trends and conduct market research to identify growth opportunities and understand consumer behaviour.
Manage and optimize digital marketing efforts, including SEO, SEM, email marketing, and content creation.
Manage PR agency to drive brand awareness through events, PR activations, and influencer collaborations.
Oversee the company’s social media presence, creating and curating engaging content while analysing performance for optimization.
Ensure brand consistency across all marketing channels and customer touchpoints, collaborating with internal teams and external agencies.
Lead influencer engagement strategies and leverage relationships with media and partners to enhance brand reputation.
Manage the marketing budget and resources efficiently to maximize impact.
Coordinate with external agencies and vendors to execute marketing initiatives within budget and timelines.