Social Media Executive
Job Location : Dubai, United Arab Emirates
Responsibilities :
• Develop tactical social, content, and influencer strategies
• Manage content calendars, social copywriting, and content posting
• Optimize content, by identifying what drives the most growth
• Deploy social listening to deeply understand our customers
• Generate content that will impact various groups of demographics
• Work cross-functionally with our marketing and content team to deliver a cohesive brand voice
• Research to find interesting consumer insights that we can leverage on
• Read and internalize social media comments and differentiate people’s behaviors on different social platforms
• Ensuring that all new content is optimized for different platforms and formats
• Good knowledge of Instagram, Facebook, TikTok, Twitter, YouTube, and Snap Chat are a must.
• Ability to push content via Whatsapp broadcast and status along with maintaining the database.
• Good knowledge of social listening metrics and tools.
• First-hand experience in FMCG
• Ability to work independently