We’re looking for a driven, high-energy professional with a background in product, sales, or category management with a brand or distributor to join our team as Commercial Director. In this role, you will oversee key commercial functions including P&L ownership, distribution strategy, brand portfolio management, team leadership, and digital transformation, while reporting directly to the General Manager of Luxury Tech.
Responsibilities
Strategic & Commercial Leadership
Be responsible for the multi-million-dollar P&L of the distribution business—Revenue, OP%, and cash.
Develop the business plan of the brand(s) in line with the strategic direction of the vertical and seek the buy-in of the Vice President (where applicable) or President
Agree on portfolio’s commercial KPIs for the year with VP/President and cascade to the team; continuously monitor progress toward strategic objectives.
Develop long-term vision for the category and a brand acquisition strategy.
Identify gaps in the portfolio to match customer aspirations and scout new brands.
Manage portfolio of brands (scale fast successful brands or terminate quickly failed ones).
Review bi-annual list of underperforming retailers (distribution-specific) to ensure remedial plan is implemented.
Ensure all OPEX and CAPEX commitments remain within monthly budget allotments.
Deliver business KPIs as agreed with VP (budget, P&L, People Metrics).
Channel Development & Distribution Management
Drive setup of distribution channels within electronics, hardware, and beauty categories.
Maintain CXO-level relationships within key channel categories and drive strategic growth.
Identify strategic channels including independent retail and operators.
Manage contractual relationships, negotiations, and gross margin management with resellers.
Develop promotional campaigns and maintain a 6-month calendar of channel-wise promotions.
Align with marketing and communications to coordinate launch events and retail marketing plans (6- and 12-month cycles).
Work closely with the brand to ensure ROI on channel marketing initiatives and be accountable for a MDF % regarding channel development.
Ensure that IRR by store conforms to the Group’s guidelines.
Sales Team & People Leadership
Manage a team of key account managers and field sales officers to drive growth in distribution channels.
Mentor and coach the team and lead them to achieve the brand vision and business plan milestones.
Assign operational responsibility to team while keeping accountability for deliverables.
Identify gaps in competencies and manpower within the team; work with People Partner and Digital Business Manager to address them.
Participate in the Group’s succession planning by identifying high-potential talent, especially potential captains.
Set People KPIs (e.g., nationalization, turnover rates) and cascade to line managers.
Operational & Cross-functional Management
Work closely with key functions—Logistics, Supply Chain, and Finance—to ensure efficient channel management.
Partner with Group leadership on transformation and automation projects to improve cost and time efficiency.
Work with Talent Acquisition and People teams for the recruitment of channel sales teams and in-store promoters.
Align operationally with Brand(s) for implementation of contractual agreements.
Set yearly fiscal and manpower budgets and use available dashboards to monitor budget realization.
Ensure that monthly and annual financial statements prepared by the finance team reflect the business’s true financial position.
Digital & Customer Experience
Create a strong digital revenue channel for the brand(s) including eCommerce, apps, and in-store digital experiences.
Develop an evolving hybrid customer journey to build, grow, and sustain a community of loyal customers.
Manage investments in store networks (openings, renovations, closures) and digital platforms.
Sales Performance & Continuous Improvement
Be responsible for monthly revenue targets and complete management of sell-in and sell-out.
Measure and evaluate sales team performance and drive for success.
Measure and evaluate support processes and drive continuous process improvement to help partners succeed.
Identify key points in the sales process that can be enhanced through technology and lead improvements to systems and tools.
React with agility to underperforming or successful initiatives.
What you’ll need to succeed
10+ years of experience in sales/product/category management with a leading consumer electronics brand or distributor in KSA.
Strong background in retail/merchandising is strongly preferred.
Strong relationship-building skills, especially with CXO-level stakeholders.
Excellent written and verbal communication skills.
Arabic language speakers only.
High attention to detail and strong execution skills.
Positive attitude to work through ever-changing and dynamic operational conditions.
Top-notch organizational and analytical problem-solving skills.
Ability to thrive in a fast-paced, constantly evolving environment.
High emotional intelligence and passion for helping people.
Creative problem solver with a mindset for continuous improvement.
You will be redirected to the company website to apply for this position