Your responsibilities will include the following:
Propose new channels and capabilities to enable on the Marketing tool, given the Brands’ maturity.
Support in the logic set-up of the Marketing tool and its capabilities.
Implement the marketing automation strategy for the brand.
Assist in the definition of Customer Journeys for the different clusters of customers.
Create content related to customer and Brand milestones and in line with the Customer Journey.
Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines.
Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior.
Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels.
Segment database to ensure relevance to customers and optimal use of the budget in each campaign.
Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands’ communication.
Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation.
Identify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketing.
What you’ll need to succeed
You possess at least 1 to 2 years of experience in CRM marketing in a retail environment.
You preferably reside in the UAE.
You are preferably an Arabic speaker.
You are creative, organized, proactive and collaborative.
You will be redirected to the company website to apply for this position