The Digital Marketing Coordinator is responsible for developing, implementing, and managing digital marketing campaigns to increase brand awareness, drive traffic, and generate leads. The role involves coordinating online marketing efforts across various digital channels, analyzing campaign performance, and ensuring alignment with overall marketing strategies.
Key Responsibilities:
Develop and execute digital marketing campaigns across platforms such as social media, email, PPC, SEO, and content marketing.
Manage and update the company’s website and social media profiles.
Monitor and analyze website traffic and campaign performance using analytics tools.
Coordinate with content creators, designers, and external agencies to produce engaging digital content.
Conduct keyword research and optimize content for search engines.
Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) and track ROI.
Stay updated on the latest digital marketing trends and technologies.
Prepare reports on campaign performance and suggest improvements.
Collaborate with sales and other departments to align marketing strategies.
Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in digital marketing or a similar role.
Knowledge of digital marketing tools and platforms (Google Analytics, AdWords, Facebook Business Manager, etc.).
Strong understanding of SEO, SEM, email marketing, and social media marketing.
Excellent communication and organizational skills.
Ability to analyze data and generate insights.