The Assistant Marketing Manager supports the development and execution of marketing strategies and campaigns to promote the company’s products or services, increase brand awareness, and drive customer engagement. The role involves working closely with internal teams and external partners to deliver effective marketing solutions that align with business objectives.
Key Responsibilities:
Assist in planning and implementing marketing campaigns across digital, print, and offline channels.
Coordinate with creative, sales, and product teams to develop promotional materials.
Conduct market research and competitor analysis to identify trends and opportunities.
Monitor and analyze campaign performance; generate reports and insights for improvement.
Manage social media content calendars, posts, and engagement metrics.
Support event planning, trade shows, and promotional activities.
Assist in managing relationships with advertising agencies, vendors, and media partners.
Maintain and update the company’s website and marketing materials.
Ensure brand consistency across all marketing communications.
Track marketing budgets and ensure cost-effective campaign execution.
Qualifications & Skills:
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
2–4 years of experience in a marketing role, preferably in a similar industry.
Knowledge of digital marketing tools and platforms (e.g., Google Ads, Meta Ads, SEO, email marketing).
Strong understanding of branding, positioning, and market segmentation.
Proficiency in Microsoft Office and marketing software (e.g., Canva, HubSpot, Mailchimp).
Excellent communication, organizational, and project management skills.
Creativity, attention to detail, and a proactive mindset.