Digital Marketing Manager
Job Location : Dubai, UAE
Responsibilities :
• Develop and execute digital marketing strategies to increase reservations, footfall, and revenue across venues.
• Plan and manage paid media campaigns (Meta, Google, TikTok, programmatic) with clear ROI targets
• Optimize CPL, CPA, and ROAS through continuous testing and reporting
• Manage budgets and forecast performance
• Collaborate with creative teams on photoshoots, reels, and lifestyle campaigns
• Drive influencer/KOL partnerships and measure effectiveness
• Support new openings, events, and seasonal campaigns
• Execute email/CRM campaigns and guest lifecycle journeys
• Segment audiences and develop retention strategies to increase repeat visits
• Implement loyalty and database growth initiatives
• Track KPIs including bookings, traffic, conversions, and revenue attribution
• Build dashboards and performance reports with actionable insights
• Use GA4, pixels, and tracking tools to improve attribution accuracy
• Work closely with venue operations, PR, and marketing teams.
• Manage external agencies and freelancers when required
• Support multiple brands simultaneously in a fast-paced environment
Qualifications :
• 3 to 5+ years of digital marketing experience (hospitality, lifestyle, F&B, or luxury preferred), at least 1 year in managerial capacity.
• Strong hands-on experience with Meta Ads, Google Ads, TikTok Ads, and analytics tools
• Proven track record driving measurable growth (bookings/revenue/footfall)
• Experience managing multiple brands or locations
• Strong understanding of social trends, content, and influencer marketing
• CRM/email marketing experience (HubSpot, Mailchimp, Salesforce or similar)
• Highly analytical with strong reporting skills
• Creative mindset with commercial focus