Performance Marketing Specialist
Job Location : Abu Dhabi, United Arab Emirates
Primary Accountabilities :
• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other digital platforms.
• Generate qualified leads for property sales, off-plan developments, and real estate investment opportunities across the UAE.
• Manage and optimize campaigns targeting local and international property investors.
• Develop strategies to improve lead quality, increase conversion rates, and enhance campaign performance.
• Monitor advertising budgets and optimize cost per lead (CPL) and return on investment (ROI).
• Analyze campaign data and prepare regular performance reports.
• Promote property launches, off-plan projects, and real estate developments through targeted digital campaigns.
• Collaborate with sales teams to improve lead follow-up, lead quality, and conversion results.
Candidate Requirements :
• Educational Credentials: Not specified in the original advertisement.
• Work Experience: Proven UAE real estate marketing experience is mandatory.
• Technical & Software Skills: Hands-on experience with Google Ads, Meta Ads, and digital campaign analytics.
• Industry Knowledge: Strong understanding of UAE property markets, off-plan developments, real estate investments, and buyer behavior.
• Performance Marketing Expertise: Demonstrated ability to generate quality leads, manage advertising budgets, and optimize campaign results.
• Core Competencies: Analytical thinking, communication, strategic planning, and data-driven decision-making.