◾ Job Title: Social Media Manager
📍 Job Location: Riyadh – Saudi Arabia
◾ Company: Amalumna Medical Complex
◾ Department: Marketing & Digital Communications
◾ Industry: Healthcare / Medical & Aesthetic Services
◾ Employment Type: Full-Time
◾ Work Arrangement: On-Site
🌟 Essential Qualifications & Requirements
◾ Proven professional experience in social media management, digital marketing, and online brand development, preferably within healthcare, medical centers, or aesthetic clinics.
◾ Strong expertise in managing and optimizing paid advertising campaigns across Meta (Facebook & Instagram), Snapchat, and TikTok.
◾ Demonstrated ability to develop and execute effective social media strategies that enhance brand visibility, patient engagement, and business growth.
◾ Hands-on experience in lead generation, patient acquisition campaigns, and converting digital inquiries into confirmed appointments.
◾ Excellent content creation, creative storytelling, copywriting, and short-form video production capabilities.
◾ Strong understanding of social media algorithms, audience targeting, campaign optimization, and digital engagement strategies.
◾ Experience developing content calendars, coordinating marketing campaigns, and maintaining consistent brand messaging across digital platforms.
◾ Ability to create engaging promotional content for healthcare services, medical treatments, and aesthetic procedures while maintaining professional communication standards.
◾ Knowledge of paid advertising performance metrics, including reach, engagement, conversion rates, cost per lead (CPL), and return on advertising spend (ROAS).
◾ Experience monitoring campaign performance, analyzing audience insights, and preparing actionable marketing reports.
◾ Ability to collaborate with medical professionals, clinic management, designers, and content production teams to deliver effective marketing campaigns.
◾ Strong understanding of healthcare marketing ethics, patient confidentiality, and applicable advertising requirements.
◾ Experience coordinating photography, video shoots, creative concepts, and promotional content for social media campaigns.
◾ Ability to identify emerging digital trends, evaluate competitor activities, and introduce innovative content strategies.
◾ Strong creative thinking, analytical skills, commercial awareness, and problem-solving capabilities.
◾ Excellent communication, organizational, and stakeholder coordination skills.
◾ Ability to manage multiple campaigns, prioritize deadlines, and deliver measurable marketing outcomes.
◾ Commitment to brand reputation, professional integrity, patient-centered communication, and continuous improvement in digital marketing performance.