SUBHADIP MITRA
+91 8652046515 / 9004119097
subhadipmitra82@gmail.com / subhadip.mitra_kgp@yahoo.in
www.linkedin.com/in/subhadipmitra/
PROFILE SUMMARY
• Senior channel Sales & Marketing professional with 14 years of experience
• Planned and implemented strategies in-line with marketing communication guidelines and policies
• Developed relationship with key customer managers that extended beyond specific sales events and opportunities
• Led high value sales, addressed details and identified areas of improvement in Customer Service
CORE COMPETENCIES
Strategic Planning
Business Development
Dealer Management
Channel Management
Sales & Marketing
Key Account Management
Revenue Generation
Team Management
SOFT SKILLS
Motivator
Communicator
Collaborator
Team Player
Analytical
EDUCATION
2008
MBA (Systems & Marketing)
Vellore Institute of Technology Business School, Vellore, Tamil Nadu, Vellore Institute of Technology University
2005
Bachelor of Engineering (Electronics & Telecommunication)
Institute of Technical Education & Research, Bhubaneswar, Odisha, Utkal University
CAREER TIMELINE
WORK EXPERIENCE
Aug ’19 – Mar ’22
Deputy Manager (Toyota Parts)
Saud Bahwan Automotive LLC, Muscat
• Increasing brand awareness and market share of Toyota genuine spare parts in Oman
• Devising & implementation of Sales schemes
• Coordinating marketing strategies with Sales team
• Developing and managing the Marketing Department's budget
• Overseeing Branding, Advertising, and Promotional campaigns
• Launch of new MVP (Market Value Products)
• Responsible for targeted sales value business
• Co-ordination with Parts Inventory and Logistics Departments regarding indent and monthly despatch schedules respectively
• Import related documentation of new products and product models
Highlights:
• Represented SBG in TMC distributor meets consistently in the entire MENA region
• Was part of the team in development of state of the art and world class ‘Parts Distribution Centre’ (PDC) in Al Amerat, Muscat Governorate
• Was instrumental in implementation of EPC (Electronics Parts Catalog) in all branches
• Launched latest version of engine oil variant 0W20SN+ in Oman market
• Launched MF (Maintenance Free) automotive batteries in Oman market
• Organized regular dealer and customer meets
Jan ’18 – Feb ’19
Area Manager
Exide Industries Ltd., Mumbai
• Channel sales Management of Lead Acid & VRLA Automotive, Motorcycle and Standby application batteries through a network of 150 authorized dealers and 650 authorized sub dealers operating under Mumbai HUB and attached 5 spokes in Mumbai city
• Responsible for targeted sales value business of 85 crores (INR) per annum
• Monitor and control a direct reporting team of 5 sales executives, 3 service engineers, 1 marketing officer, 1 branch accountant and 1 store manager along with a team of 30 indirect reportees under Mumbai Branch
• Monitor and control C&FA operations and maintain adherence to statutory requirements
• Manage sales and administrative operations of 3 spokes (branch offices) under Mumbai
• Co-ordinate with Logistics and Material Requisition Departments regarding indent, production plan and monthly despatch schedules
• In charge of administration, marketing activities and scrap collection management for the branch
• Manage and set annual sales promotion spend
• Set and assign dealers’ value and volume targets for the financial year based on the management goals for the assigned territory
• Conduct monthly spoke audit to ascertain physical stock discrepancy
• Develop schemes in conjunction with HO to optimize sales volumes
• Evaluate market trends and collect competition information to develop market specific sales strategies for market share growth
• Develop and monitor execution of marketing initiatives for sales promotion and product publicity
• Maintain and build relationships with all key customer accounts with a regular touch time plan
• Recruit, monitor and impart training to field sales team based on their KPI’s
• Monitor the sales performance of competitors to ensure that the company maintains its position
• Contribute to senior management, strategies in business planning in line with company’s mission and long term objectives
• Control and monitor Fixed Journey Cycle Plan (FJCP) for seamless supply of good stocks and collection of scrap and service batteries
Highlights:
• Ranked No.1 branch in the entire region
• Credited with appointment of new channel strategy of Hybrid Sales Channel
• Converted most authorized dealers to open CARE outlets in western region
May ’16 –Dec ’17
Area Manager
Mahindra First Choice Wheels Ltd., Mumbai
• Spearheading 3 dealerships (franchisees) in Mumbai; including selection of sites, negotiations with prospective franchisees, ROI computations & store setting
• Leading the channel partner programme with a team of dealers, distributors and; ensuring accomplishment of overall revenue profit targets in the assigned region
• Assigning used car sales and weekly warranty target on used cars
• Assessing performance of each franchise in the territory
• Boosting P&L with respect to volume and revenue and managing budgeted X-mart volumes & penetration
• Streamlining warranty & certification - both numbers & value of used car
• Building new procurement channels & refurbishment tie-ups; planning marketing initiatives for the state
• Steering M&M X-Mart team, dealers, DSA’s & other procurement channels
• Helping dealers on weekly basis to review targets, performance and problems
• Building standard sales and procurement pitch through training
Highlights:
• Touched assigned sales targets in the last quarter
• Managed sales pipeline, forecasted monthly sales and identified new business opportunities; developed working relationship with partners to build business
• Collaborated with sales, product development and solution engineers to develop strategic sales initiatives
• Designed and deployed sales and marketing strategies to improve sales opportunities
• Updated management on current and latest developments in marketplace and competitor activities
Feb ’12 – Nov ’15
Territory Sales Manager
Tata Motors Ltd. Thane
• Streamlined entire AMC & Prolife (Reconditioned automotive engine sales) business of West Maharashtra (Mumbai region) & South Gujarat (Surat region), covered over 30 channel partners to augment sales
• Sold refurbished commercial vehicles across the two regions
• Conducted market research on competitors & rival products, submitted detailed reports & analysis on the same
• Formulated product marketing documents that include key features, reasoning and product advantages
• Planned product training programmes for sales teams (internal and channel partners)
• Developed product briefing programs for outsourcing market promotions of the company to the various outsourced agencies
• Organized promotional activities and pre & post marketing activities for successful launch of new products
• Identified key-target dealers for sales; guiding channel partners in achieving business objectives as per the core business vision of the company; analyzing weak areas at the dealerships’ end; imparting necessary product and retailing training to accomplish set revenue and business targets
• Managed targets as per DSE and monitoring the same across the month
• Appointed new channel partners in services marketing portfolio
Highlights:
• Appointed 5 dealers & TASS’s in 2013-14 to execute Prolife retail initiative in western region which resulted in to securing the sales of over 300 long blocks
• Monitored record billing of engines per month in Maharashtra & Gujarat region
Sep ’08 – Jan ’12
Officer (OE)
Exide Industries Ltd., Bawal
• Implemented usage of Trako and GPS to achieve operative Fleet Management & Vehicle Tracking Systems Solution in 2011 for vehicles bound for Maruti Suzuki India Ltd., Gurgaon & Manesar
• Reduced the lead time from Shyamnagar, West Bengal to Bawal, Haryana from 5 days to 3 days by implementing GPS in the system
• Emerged as the first person to launch Bar Codes system for Charged Batteries with regards to New Holland (Fiat) India Pvt. Ltd., Noida in 2010 for several non-value added battery accessories including Y-joint Tubes, Warranty Card Manuals, Individual Battery Packaging Boxes
• Attained sales of over 1 million batteries in the Auto OEM & after-sales market segment during the financial year 2009-10 with a net rise of 5-7.5% PBT in assistance with North team which also covered the markets of Nepal & Bangladesh
May ’08 – Aug ’08
Trainings
Acquisition Manager
Deutsche Bank AG, Chennai
• World Class Quality (WCQ) in Apr ’15
• Product Quality Standard (PQS) in Oct ’14
• Failure Mode / Effects Analysis (FMEA) at Tata Motors Ltd., Jamshedpur in Aug ’14
• Prolife Workshop at Tata Motors Ltd. at Prolife Plant, Lucknow in Jul ’12
• Process Quality Control Techniques at Honda Siel Cars India Ltd., Noida in Mar ’10
• Telecommunication System & Networking at BSNL, Kharagpur in May ’04
• ‘C’ Programming in Windows & Red Hat Linux Operating Systems in the Department of Computer & Informatics Centre, I.I.T. Kharagpur in May ’03
• Internal Auditor / Management Representative for ISO / TS 16949: 2009 at Exide Industries Ltd., Bawal (Haryana)
ACADEMIC PROJECTS
• Feasibility Study of Implementing Inter-departmental Connectivity in Land & Land Reforms Department of the Govt. of West Bengal, Burdwan from Jan ’08 – Apr ’08
• Study of the Functional Aspects of Tata Steel (Bearings Division), Kharagpur from May ’07 – Jun ’07
EXTRACURRICULAR ACTIVITIES
• Participated in:
o Interdepartmental football championship held at Tata Motors Ltd., Pantnagar in 2014
o ‘Manmeet’, a business plan, held at Vael’s Institute of Business Administration, Chennai in 2006
o 2nd in India Brand Conference, held at Vellore Institute of Technology – Business School, Vellore in 2006
• Emerged as Representative of the College Swimming Team at university level in 2007
• Won Inter-College Badminton Championships as a team member
• Organized ‘Anveshna’, a Business Games Event, held at Vellore Institute of Technology – Business School, Vellore in 2006
PERSONAL DETAILS
Date of Birth : 5th November 1982
Languages Known : English, Hindi, Bengali, Marathi & Odia
Permanent Address : Soura Niloy Housing Complex, Block G, Flat 3/E, 1 Kailash Ghosh Road, Barisha, Kolkata – 700008, West Bengal
Present Address : Qrs. No. 626, Bldg. No. 62, CGS Colony, Sector 2, Antop Hill, Mumbai – 400037, Maharashtra