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Sankalp Poddar

Candidate ID: 1420397

Career Summary

Marketing & Brand-change Evangelist with over 15 years of rich experience in Brand Management, Marketing, Product Management, General Management, Business Management & Operations, and People Management ? Excels in defining & managing a comprehensive Go-To-Market Strategy & Plan

Skill Set

Marketing Strategy Planning & Execution Brand & Category Management Team Leadership & People Management Business Development & Diversification Market Research & Analysis Revenue Growth/ P&L Management New Product Development & Launch International Marketing & Expansion Stakeholder Relationship

Professional Information

Total Experience : 15

Nationality : India

Qualification Level : MBA / Management Post Graduates

Job Function : Top Management

Work Location Preference : Kuwait, Bahrain, Oman, Saudi Arabia, Qatar, UAE

Detailed Profile

Marketing & Brand-change Evangelist with over 15 years of rich
experience in Brand Management, Marketing, Product Management,
General Management, Business Management & Operations, and
People Management
? Excels in defining & managing a comprehensive Go-To-Market Strategy &
Plan, Marketing Collateral, and New Business Model development that
includes positioning, launch strategy, public relations, and sales & marketing
support
? Strategy Architect with expertise in the implementation of strategies;
development of short & long-term strategic plans including annual
business plans, promotion & innovation strategies with P&L & budget
responsibility
? Excellence in:
o Driving the execution of all product lifecycle processes for products,
including product & market research, competitive analysis, planning,
positioning, product roadmap development, requirements development,
and product launch
o Developing product vision, strategy, and market/user research,
by keeping the customer at the center of everything
? Insightful cross-cultural exposure while working with geographically
diversified & multi-functional teams in various countries/ regions including
India, Nepal, & Angola
? Successful career chronicle in turning around business and enhancing
the value of operating business units through process improvements
focused on sales & best practice identification and implementation
? Excellence in augmenting brand visibility through innovative marketing
plans, communication strategy & campaigns, revived brands, driving
brand-positioning research, leading ATL/ BTL/ Digital Marketing
campaigns
? Skilled in analyzing consumer insights, ascertaining target audience, and
devising the best way to reach them in the most cost-effective & flexible
manner with a different set of communications and an effective media mix
? Team-based management style coupled with the zeal to drive
visions into reality; an effective leader with excellent motivational skills
to sustain growth momentum while motivating peak performances