A Strategic Business Builder, Marketing Manager & Specialist with 11 years key experience in Strategic Marketing, Digital Integration & Innovation ,Business & Brand turnovers, Customer Engagement-Creating Experiences Multi-Channel Marketing, Corporate Communication, Project and Event Management.
Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic events.
Earned a reputation for being a results-oriented, enthusiastic, efficient, passionate, commercially astute leader and action oriented marketeer with proven track record in delivering high-impact tactical projects that delivered market dominance.
Focus on customer understanding, acquisition, retention by communicating insights and ideas effectively that enhance corporate marketability, strong attention to details and proved multitasking organizational abilities.
• Marketing Strategies
• Digital & Innovative Marketing
• Customer Engagement
• Sponsorships and Partnership • Brand Turnovers & Management
• Hospitality & Retail Specialist
• Corporate Communication &PR
• Marketing Analytics • Event Planning & Management
• Go to Market strategies
• Lead Generation-Market Expansion
• Franchising- Business Development
CAREER HISTORY
Senior Strategic Marketing – Brand/ Business Manager -Specialist &Consultant Feb 2017
E360 GROUP – Marketing & Management Consultancy & Agency
Strategy, Digital integration, Brand Transformation, Multichannel & Event Management
Creating and delivering brand concepts, strategic marketing plans, cross-channel communication, engagement strategies, digital platforms, events for companies seeking efficiency and double-digit revenue growth. Proven track record of success in entrepreneurial to large corporate environments.
Core competences and achievements:
• Marketing Strategies-Manage business issues by creating market-oriented growth marketing strategies, tools and initiatives to improve & enhance performance (Digital Integration, Multichannel Mktg, Com. Strategy, ATL, BTL)
Results: Revenue increase up to 30-40% leading to overall maret expensioon and awarness reach (15-30% /quarter)
• Digital Integration and Marketing-Performance Marketing Analytics, SEO, SEM, Web, Social Media, E-commerce,
Lead generation, acquisition, data analytics to meet ROI?establishing new market aqusition and awarness growth
• Brand Management- Established Global brand program & country level activities leading to over 50% brand growth
• Customer Experience/ Engagement – CRM management and analytics, Digital data integration, Direct Marketing.
Integration of customer analytics for (re)targeting, building experiences, loyalty and sales increase
• Media -Communication strategies: media and marketing communications that lead generation of partnerships
and image / awareness increase (bloggers, influencers and media (offline/online))
• Go-to-market planning – market research and analytics, defining target markets and segments by creating targeted offerings, activities & communication for product/brand implementation
• Business growth strategies -Franchising, Sponsorship, Business development, new market openings
• Event management and Partnership -sponsorship acquisitions -End to end event planning and management.
Project manage corporate and brand building events from idea, production, execution to event analytics
(Conferences, Exhibitions, Product Launches, Sponsorship of high Lifestyle Events (500+ B2B/B2C))
Projects portfolio:
- Retail, Cosmetics & Luxury goods (OBS Group, Artisan brands, E-commerce platforms, Cosmetics, FCMG brands) Implementing change, boosting business performance and maximising revenues; Future of Retail excels in Streamlining processes and service delivery in order to drive brand impact and customer engagement.
- Hospitality & FCMG marketing strategies concept development, franchising, digital marketing,
- (Intelligent Food, Glee & DB Hospitality, SLC Hospitality, Gastronomica, Restaurant Secrets, Gourmet Gulf, Kcal)
- Government Organisations, SME’s, Educational institution, Sports, Media, Real Estate,
(Government entities, Smart AI Technologies, Financial Institutions, Digital Media, Real Estate- Developers,
Educational institutions and organisations …)
- Healthcare/ Wellness - marketing -Digital & engagement- Hospitals, MEDICA, Cleveland Clinic, RAK Hospital…
Group Head of Marketing Sept 2015 – 2017
NStyle International and BICE Group
In charge of developing, implementing and activating strategic marketing plans across company brands (35 Beauty salons (Man/Women) in EMEA Region, in par with company’s forecasted budgets and timelines. In charge of 360’ marketing, business development strategy for our own managed and owned concepts (UAE) Franchising and Brand management for Regional Franchised outlets. Direct market planning, marketing strategies, media buying, promotions, across Group brands.
Core competences:
• Strategic Marketing and Business development planning Lead the market innovation using commercial acumen and attribution data to improve marketing effectiveness to exceed targets and financial goals. Deployed latest online re-targeting and re-marketing techniques to build engagement value and profitable sales.
• Brand & Product Management (EMEA Region, NStyle International, BICE Group)
Developing strategies and managing marketing campaigns across print, broadcast and online platforms as to meet customers’ expectations and build the credibility of brands and customer experience across markets and locations
• Digital and Social Media Marketing: Manage company presence on overall digital platforms Web, Social media, digital platforms). Oriented to Customer engagement activities, creating loyalty and awareness reach
• Lead innovation using commercial acumen data analytics to improve marketing effectiveness to exceed Integrated latest online re-targeting & re-marketing technique, building engagement value and profitability
• Market Research and Segmentation: Carrying out market research and target market segmentation that follows customer and industry trends, by adapting marketing and advertising tactics to specific local stores/markets
• Corporate Communication, PR and Media related activities with influencers, Media (online/ offline) and PR
• Build strong media relations across Regional Media as to establish wide awareness and increase brands image
• Events & Sales promotion activities –developed targeted activations per brand ®ion that resulted in sales, new customer retention and awareness increase (up to 48- 50% sales revenue increase for specific brands/activities)
• Partnerships and Collaborations: identified and engaged strategic partnerships and investment opportunities
• Franchising Marketing – created marketing SOP’s and managed franchise establishments marketing activities
Key achievements:
- Sales and Marketing strategies implementation across Group (20-50% sales increase targeted areas)
- Product launches/ promotions and events that reflected with high sales and awareness increase
Working on promotions such as direct mailers, couponing,
- Digital platform integration that generated faster customer retention, increase satisfaction & loyalty,
Create, select, prepare and manage content for digital media across all platforms & markets
- Franchisee &strategic Partnership- Increased portfolio in UAE and across EMEA region
- Media strategies - increase of brand awareness higher customer engagement & market presence
- Customer Journey- Conducted brand marketing & sales training that improved sales & customer retention
- Marketing-operations budget planning based on low cost – strong effectiveness method
Brands under portfolio: Beauty Salons, International franchised outlets, Restaurants, Franchises,
CELS_ Marketing, - Strategic Marketing Consultancy
Marketing Manager- Strategies, Brand Management, Events Sept 2013- 2015
Senior Management role with responsibilities for overall marketing activities, business planning and development, event management and client relationship building responsible for all corporate marketing, research, promotional campaign planning and delivering results for key strategic initiatives.
Core competences and achievements:
• Business-objectives strategies translated into Brand portfolio objectives, plans, and strategies that enhanced growth of awareness or reached new market potential across industry segments
• Sales and marketing strategies implementation that led to high growth of brands awareness and revenue increase (over 50% for some products and brands)
• Create, launch and manage complete marketing program: Digital, Media, Direct mkt…
• Budget planning for all marketing activity sectors with low cost –high-efficiency orientation
• Event management - from concept to execution (exhibitions, conferences, product launches…)
• Digital Communication strategies within the website and Social media platforms
• Partnership management - business income generating ventures consisting of marketing partnerships & sponsorships through leading the ideation, sourcing partners, negotiating agreements, & marketing initiatives
Projects & industries
- Lead the strategic marketing & communication initiatives based on a thorough devised situation analysis that studies status of Brand, Market, Competition, Consumer, Shopper, & Economic conditions
- Mall Management- customer engagement loyalty solutions (Burjuman -new opening, Khalidiya, Qasba, Qatara Mall, Dubai Mall, Al Wahda Mall, Dalma Mall, Marina Mall, City Walk – phase1)
- Retail & Hospitality /Luxury brands– brand management & and market-marketing activation (COTY, PRESTIGE brands, D&G, GUCCI, Fashion Week, VOUGE Arabia, Hugo Boss etc.…
- Holding Groups Strategic marketing (360) for diverse sectors (Meraas, WWW Holding, Landmark Group, TIC)
- Automotive: Al Naboodah Motors, Audi, Chryslers- Escalade (Multichannel market launch (online/offline),
- Sponsorship management – Global events: World Golf Tour, Red Bull Air Race, Grand Prix F1, Lotus Team…
Carnival Cooperation (Florida, USA) Jan 2011 - Dec 2012
Marketing Manager Event Director
Marketing and Coordination of guest experience initiatives for exclusive Cruise ships
Implementation and supervision of cruise, guest and media events, sponsorship deals and promotional material
Core competences:
• Direct & branding campaigns: Implemented initiatives that increased brand awareness and bookings for 30%
• Loyalty program: Lead development with regional offices that reflected in guest satisfaction and data increase
• Digital marketing and advertising on corporate sites and through promotional channels (Web, Social)
Key Achievements:
- 70% rise of sales in leisure and recreation department
- Scored high guest references and 30% increased bookings upon implemented loyalty program
VOLVO Croatia Jan 2008 - Dec 2010
Marketing Regional Manager
Accountable for planning and developing Volvo group marketing activities and business initiatives on Regional level (Five Volvo centres in Croatia and Regional Countries (Bosnia, Slovenia) .
• Marketing & Budgeting: responsible for the yearly marketing budget and sales related marketing activities
• Market Analytics: Initiated customer surveys providing insights of their experience for further enhancement
• Direct sales initiatives, PR, events: Managed brand awareness campaigns, training programs and target event
• CRM management – updating and integrating systems for performance improvement
• Created content for Web site, e-mail campaigns, social platforms & corporate sales collateral
Key achievements:
- Marketing /sales planning: Implementation resulted in #1 positioning of Volvo across Regional markets-2008.
- Target Market Strategy resulted in consistent sales increases, in a flat growth industry. (15-20% /year)
- Direct marketing- developed a revolutionary campaign that accelerated sales growth by 25% in 2009
- Improved overall profit and sales of company’s top sell product by 50% in 2007-2008
Other Experience
SPORTS-SPONSORSHIP MANAGER (coordinator) -Croatian Football Federation in 2010/2011.
• Sponsorship management proposing and integrating marketing strategies, brand activation events
• Sponsorship signed: Puma, Samsonite, Westgate shopping centre, Hyundai … to name a few
EDUCATION AND TRAINING
MASTER’S DEGREE: Marketing strategies and Business Management - 2009
University of Zagreb, Business and Economic Studies
BACHELOR’S - Marketing – Integrated Marketing Communications 2003-2008
CERTIFICATES:
• Project Management Certificate (Algebra- Business Academy, Zagreb- 2010/2011
FOREIGN LANGUAGES
• English - excellent knowledge German – Fluent verbal, reading, writing
• Spanish – Fluent verbal, reading, writing Russian – V