Work Experience
Sales Readiness Lead 06/2022- Present Sage Group Toronto, ON
Evaluated current programs, implemented and experimented with new programs developing playbooks for better sales productivity that will drive improved customer retention and higher conversions for acquisitions. Managed relationships to drive sales enablement through sales methodology and strategy.
Developed and implemented a comprehensive sales process and methodology, including the evaluation and adoption of new technologies, to improve customer retention and acquisition.
Utilized data-driven analysis to identify key areas of opportunity for growth and develop strategies to capitalize on them.
Created and monitored key performance indicators to measure success and identify areas for improvement.
Collaborated with marketing, product, and customer support teams to ensure a seamless customer
Developed strategic plans to improve sales performance and reduce customer attrition.
Partnered with key stakeholders to develop and implement key projects that will provide sales professionals with the tools, assets, resources and training to improve efficiency and generate growth.
Senior Sales Manager 12/2015- 06/2022 Purolator, Inc Toronto, ON
Achieved $32M (125%) growth and $42M (115%) customer base retention target by leading sales team in execution of effective and targeted strategies. Surpassed 2020 sales growth goals by 210% (during a pandemic). Negotiated complex deals to secure long-term partnerships and maximize revenue.
Successfully completed six projects from start to finish through collaboration with cross-functional teams (e-commerce, marketing, sales, and product management), resulting in $15M generated annual revenue.
Established and maintained strong relationships with customers, partners and key influencers.
Developed and implemented sales processes and procedures. Monitored and reported on sales performance metrics.
Tracked sales performance and used data to adjust sales strategy.
Regional Manager 11/2012- 12/2015 Intuit, Inc Toronto, ON
Exceeded target KPIs, achieving 113% of assigned goals for 2015 through creation of strategies aligned with overall company objectives and efficient management of sales professionals.
Created new key partnerships with accounting firms, resulting in 28% additional monthly subscriptions (Quickbooks Online).
Successfully led lean training project across company sales functions in 2014-2015, driving lead conversion up by 35%, and boosting prospecting by 27%, achieving net new targets.
Developed annual and strategic sales plans for the region to meet revenue, margin, profitability and market goals. Developed/managed sales forecasts and revenue plans.
Business Consultant 06/2011- 11/2012 Intuit, Inc Toronto, ON
Generated over $8M revenue in 2011 by marketing services to current clients and national businesses. Achieved 130% sales growth by identifying client needs, educating clients on services/product benefits, and providing solutions.
Collaborated with an extended team and coordinated resources necessary to further sales cycle such as solution consultants, customer service, partners etc.
Managed sales opportunities and business relationships in person and virtual with influential contacts within Small, Mid-Market and enterprise accounts.
Collaborate with an extended team and coordinate resources necessary to further sales cycle such as Solution Consultants, Customer Service, Partners etc.
Education
Bachelor of Arts: Psychology and Environmental Management University of Toronto
Professional Training/Certifications:
PRINCE2 Foundation Certificate in Project Management, Axelos Google Project Management Certification: Specialization
Lean Six Sigma Yellow Belt, Purolator Inc.
The Strategy of Content Marketing, University of California Technology Entrepreneurship: Lab to Market, Harvard University
09/2007- 06/2013