Dynamic and forward-thinking operations executive with over three decades of progressive leadership across retail, e-commerce, and commercial planning within the GCC. Recognized for crafting transformative strategies that drive operational scalability, omnichannel excellence, and sustained profitability. Combines deep expertise in multi-unit retail management with a sharp commercial acumen— successfully leading cross-functional teams and enterprise-wide initiatives that align execution with corporate vision.
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A proven catalyst for digital innovation, and revamping customer service frameworks. Driven a 10% increase in online sales, enhanced customer engagement, and significantly improved service resolution metrics. Known for leveraging analytics- driven decision-making and advanced forecasting models to align supply chain, procurement, and demand planning—achieving 95%+ product availability, reducing stockouts by 25%, and improving forecast accuracy from 68% to 87%.
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Led operations for 12 high-volume stores and directly managed over 70 personnel, consistently surpassing sales and performance targets. Adept at commercial planning, including 12-month rolling forecasts, promotional strategies, and aligning inventory, procurement, and marketing to meet shifting demand. Well-versed in master data governance, and dashboard-based reporting for executive-level insights and operational clarity.
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Renowned for elevating business performance through structured governance, real- time performance management, and continuous improvement. Successfully launched new retail formats, revitalized underperforming units, and embedded operational excellence to boost revenue per square meter and customer lifetime value.
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A strategic partner to the C-suite with end-to-end P&L ownership, policy development expertise, and a reputation for stakeholder alignment. Skilled in nurturing leadership pipelines, fostering accountability, and leading teams through transformation and high-growth phases.
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Bringing a rare blend of hands-on operational insight and strategic foresight, this profile is ideally suited for leadership roles in organizations seeking to scale, modernize, and lead in competitive, consumer-driven markets.