PROFESSIONALSUMMARY
Dynamic Marketing & Communications professional with 10+ years of experience in digital marketing,
brand management, and PR across India, UAE, and international markets. Proven track record in
planning and executing integrated campaigns (digital & offline), SEO/SEM, paid media, content
marketing, trade fair activations, and PR strategies. Adept at building B2B & B2C brands, enhancing
lead conversions, and optimizing ROI. Recognized for driving international partnerships, boosting
organic traffic, and elevating brand visibility in competitive markets.
CORESKILLS & EXPERTISE
Marketing & Branding:
• B2B&B2CMarketing
• BrandActivation &Awareness
• TradeFair&EventManagement
• Go-To-Market(GTM)Strategy
• ConsumerInsights&MarketResearch
Digital & Performance Marketing:
• SEO|SEM|PPC|GoogleAds
• SocialMediaOptimization (SMO)
• EmailMarketing&CRM
• E-commerceManagement(Listings,Pricing, Inventory, Promotions)
• WebAnalytics&GoogleTagManager(GTM)
• MarketingAutomation
Content & PR:
• Copywriting&Blogging
• MediaRelations &Press Releases
• PublicRelations & Crisis Management
• Internal &External Communications
• CreativeContentDevelopment
PROFESSIONALEXPERIENCE
Brand Manager|HLAgroProducts Pvt. Ltd., Kanpur | Apr 2018– Present
• Spearheadedintegratedmarketing campaigns, increasing B2B lead conversions by 25%.
• ExecutedSEO-drivencontent strategy, boosting organic traffic by 35%.
• Managedanannualmarketing budget of ?2 crores, achieving 3.5X ROI through optimized
digital and offline campaigns.
• Collaborated with sales leadership to align campaigns with revenue goals, directly supporting
sales growth.
• Directedbrandentryandpositioning for Wilmington Foods (UAE), managing Tahini product
launches and E-commerce platforms.
• Optimizeddigital ad spend, reducing CPL by 20% while maintaining high conversions.
• Ledinternational trade fair participation (UAE, France, Germany), securing 5+ global
partnerships.
• ManagedPR,mediaoutreach,andrebrandinginitiatives, enhancing brand recall by 15%.
Marketing Communications Manager | HL AgroProducts Pvt. Ltd., Mumbai | May2016–Mar2018
• Alignedmarketingstrategies with business growth, increasing brand awareness by 30%.
• Managedcontentmarketing,SEO/SEM,PPC,andwebsiteengagementimprovements.
• Oversawcompanywebsite,socialmedia,andinternal communications.
• StrengthenedB2Bpartnerships through trade show participation.
• Developedmediastrategies andpress releases, enhancing PR visibility.
Lead Manager–PR&MediaRelations|Perfect Relations, Uttar Pradesh | Feb 2010– Apr 2016
• DesignedandexecutedregionalPRstrategies, strengthening brand presence across UP East.
• Handledpressreleases, corporate messaging, media partnerships, and large-scale campaigns.
• Managedproductlaunches,CSRcommunications,and industry events for top clients.
+ KeyClients Handled:
• Tech&Telecom:Uninor,Motorola,NVIDIA, Acer, Polycom, Techcom, Affle, Intex, Luna
Ergonomics
• Automobile&Corporate:Mercedes,Alibaba.com
+ MajorProjects Delivered:
• UninorUniHomeOffer:LedPR&eventmanagementforamegaceremonygiftinga?32
lakh apartment to a subscriber.
• Uninor RahatProgramme:ManagedcommunicationsforCSRbenefitingunderprivileged
communities.
• IntexProductLaunch: Coordinated dual-SIM mobile launch with strong media traction.
• TechcomMarketEntry:Plannedmarketentrycommunications&mediaoutreachforUP
East.
• OLPCG1G1Initiative: ManagedPRforeducational laptop distribution program.
• Alibaba.comOpenSesameEvent:Oversawmediaengagementforannualindustry
networking event.
Manager–Marketing &Media|PicassoAnimation College, Lucknow | Jun 2008– Jan 2010
• Developedandexecutedmarketingstrategies, boosting student enrollment.
• Managedmediarelations,pressconferences, and promotional content.
• Oversawbrandpositioningandpublicity initiatives.
Administrative Officer | Rajiv Gandhi Institute of Management Studies, Lucknow | Jun 2003– Feb
2006
• Providedexecutivesupport toAssistant Director, managing initiatives.
• Improvedoperationaleffectiveness via efficient systems, budgeting & inventory control.
EDUCATION&CERTIFICATIONS
• MBAinFinance&Marketing–AmityUniversity |GPA: 8.4
• B.Com–LucknowUniversity
• GoogleAds&AnalyticsCertified
• AdvancedCopywriting&CRMCertification
AWARDS&ACCOMPLISHMENTS
• Increasedwebsite traffic by 35% and lead generation by 20%.
• ManagedbrandingforWilmingtonFoods,UAE,strengtheninginternational market presence.
• Ledsuccessful PRcampaigns for Fortune 500 companies in India.
• Certified Google Ads &Analytics Professional.
PROJECTS &TRAINING
• WilmingtonFoods(UAE):LaunchedTahini brandwith digital campaigns, retail promotions &
trade fairs (Gulfood, Abu Dhabi, Dubai).
• VoluntaryHealthServices: Managed PR for NACOtransgender sensitization in Uttar Pradesh.
• RelianceCommunications: Internship on SAP billing processes & commercial procedures.
TECHNICAL SKILLS
• SEO&GoogleAnalytics
• AdobePhotoshop,CorelDraw,Filmora, Canva
• CRMSystems(HubSpot,Salesforce)
• MarketingAutomationTools
• AIToolsforContent &CampaignOptimization (Grok, Gamma, Napkin, ChatGpt, Merlin etc)