MOHD ADEEB SIDDIQUI
PROFESSIONAL SUMMARY
Results-driven Brand Manager with 8+ years of experience in food processing and
B2B marketing. Proven ability to increase organic website traffic by 35%, boost B2B
lead generation by 20%, and improve conversion rates by 30% through strategic
digital marketing and brand positioning. Adept at developing GTM strategies, demand
generation, and international brand expansion. Strong expertise in SEO, content
marketing, trade fairs, and PR with global exposure across France, UK, Germany,
UAE, and Australia.
Marketing Portfolio:
https://drive.google.com/drive/folders/1_X8X6Idj4aIuv3Z5KTUD5yeQcBR2Wlv3
CORE SKILLS & EXPERTISE
?Marketing & Branding
?B2B & B2C Marketing
?Brand Activation & Awareness
?Trade Fair & Event Management
?Go-To-Market (GTM) Strategy
?Consumer Insights & Market Research
?Performance Marketing
?Digital & Performance Marketing
-SEO | SEM | PPC | Google Ads
-Social Media Optimization (SMO)
-Email Marketing & CRM
-Web Analytics & Google Tag Manager (GTM)
-Marketing Automation
-Content & PR
-Copywriting & Blogging
-Media Relations & Press Releases
-Public Relations & Crisis Management
-Internal & External Communications
-Creative Content Development
PROFESSIONAL EXPERIENCE
Brand Manager
HL Agro Products Pvt. Ltd., Kanpur | April 2018 – Present
Spearheaded integrated marketing campaigns, increasing B2B lead
conversions by 25%.
Developed and executed SEO-driven content strategy, boosting organic traffic
by 35%.
Managed brand positioning and trade fair participation in UAE, France, and
Germany, leading to 5+ international partnerships.
Optimized digital ad spend, reducing CPL by 20% while maintaining high
conversion rates.
Led re-branding initiatives, enhancing brand recall by 15%.
Managed PR, media outreach, and crisis communication strategies.
Marketing Communications Manager
HL Agro Products Pvt. Ltd., Mumbai | May 2016 – March 2018
Aligned marketing initiatives with business growth objectives, increasing brand
awareness by 30%.
Led content marketing, PPC, and SEO/SEM campaigns, improving website
engagement metrics.
Managed the company website, social media, and internal communications.
Oversaw trade show participation, strengthening B2B partnerships.
Developed media strategies and press releases, enhancing PR visibility.
Lead Manager – UP East (PR & Media Relations)
Perfect Relations, Uttar Pradesh | Feb 2010 – April 2016
Developed and executed regional PR strategies, strengthening brand presence
in UP East.
Managed crisis communication and media relations for key clients, including
Uninor, Mercedes, Motorola, NVIDIA.
Led press releases, corporate messaging, and media partnerships.
Organized large-scale PR campaigns, product launches, and industry events.
Manager – Marketing & Media
Picasso Animation College, Lucknow | June 2008 – Jan 2010
Developed and executed marketing strategies, boosting student enrollment.
Managed media relations, press conferences, and promotional content.
Oversaw brand positioning and publicity initiatives.
EDUCATION & CERTIFICATIONS
-MBA in Finance & Marketing – Amity University | GPA: 8.4
-B.Com – Lucknow University
-Google Ads & Analytics Certified
-Advanced Copywriting & CRM Certification
AWARDS & ACCOMPLISHMENTS:
-Increased website traffic by 35% and lead generation by 20% through digital
marketing strategies.
-Managed branding for Wilmington Foods, UAE, strengthening international
market presence.
-Certified Google AdWords & Analytics Professional.
-Led successful PR campaigns for Fortune 500 companies in India.
PROJECTS & TRAINING
?Wilmington Foods ( UAE): Launched the Tahini brand in UAE market focusing
on Digital & Social media campaigns, In-store tastings & samplings and Retail-
partnerships & promotions. Managed the company’s participation to trade fairs
– Gulfood, Private Label Middle East, Abu Dhabi International Food Exhibition.
?Voluntary Health Services: Managed PR and documentation for NACO
transgender sensitization projects in Uttar Pradesh.
Reliance Communications (6-week internship): Gained hands-on experience in
SAP billing processes & commercial procedures.
TECHNICAL SKILLS
SEO & Google Analytics
Adobe Photoshop & Corel Draw
Marketing Automation Tools
CRM Systems (HubSpot, Salesforce)